Shirley Pattison says, “Video is a remarkably engaging medium. It enables you to share your stories visually and dynamically, and when you couple such a creative outlet with social platforms, you create opportunities to reach dramatically more potential customers than when using other media. Why Video Advertising on Facebook? It isn’t difficult to understand why Facebook has been placing so much emphasis on video as a preferred medium. Considering its 1.04 billion daily active users logging into Facebook and over 76% of those users discovering video content through their News Feeds,... [...]

Tamar Weinberg says, “Facebook is improving upon the video metrics feature it rolled out last month. In February, Facebook enhanced its video metric view with information on minutes viewed, 10-second views, whether videos were watched with sound on (or off), unique viewers, views, average percent completion, audience retention, average view duration and organic vs. paid views. Today, even more detail is being added to video metrics, including day-by-day performance. Minutes viewed Facebook will now provide data that empowers publishers to learn the number of time spent on a video on a particular... [...]

If you’re using software to help you with your Facebook targeting – or if you’re thinking about it – you need to read this right now: Targeting your ads is key to a profitable Facebook campaign. You can select who should see your ads. If you know the keywords people are using when they search for your niche and product category, and only target the people who use those keywords, you won’t waste clicks. That leads to lower costs and higher profits. Targeting Inspector was the first software ever created to find targeted Facebook users based on your niche keywords. Now,... [...]

We told you about Social Video Magic last week. Since announced, last week, hundreds of marketers have invested in it during this introductory period. What makes it so attractive? • It uses the Facebook Video Player. This is the only Facebook video marketing software that uses the Facebook video player. This allows your videos to play automatically in your friends/fans newsfeeds; they don’t have to install any software. • It lets you add A Facebook “Call to Action” to all Videos. Right in the video, itself, place a call to action button at the end so you can drive traffic to any... [...]

Jamie Garside and David Chamberlain, like many other marketers, have been experimenting with advertising on Facebook. The have found that Facebook video ads generate a lot more response than plain ytext ads, whether you are asking for a sale or for an optin. To take advantage of this phenomenon, they created Video Popper, new software that lets you increase your response without any coding, without any complex software to install and without resorting to underhanded sneakiness. Using this new software, you can create “pop-ins” for Facebook that include a video (from either YouTube or Vimeo)... [...]

Martin Beck says, “Facebook’s video surge is looking more like a tidal wave. In remarks during Facebook’s quarterly earnings call with investors today, CEO Mark Zuckerberg said that Facebook video is generating more than 3 billion views a day. That’s up from 1 billion daily views Facebook reported in September, a total that at the time prompted many to wonder if Facebook is becoming a challenger to YouTube. Today’s news — a tripling of views in three months — won’t diminish that talk. Of course, YouTube is still the video king. It no longer reports daily views — the most... [...]

Kurt Wagner says, “Investors had one thing in mind during Facebook’s Q4 earnings call Wednesday: how is video performing on Facebook and, more specifically, when will video ads become the real deal on the platform? The question of video performance — both user uploaded videos and video ads — was the most popular topic of discussion during the call. And with the exception of a new metric — users now register 3 billion video views on Facebook each day — the company didn’t have many specifics to share in terms of what to expect from video moving forward”. Facebook Video Is... [...]

A new study, reported in Inside Facebook, reveals that ” the number of videos Facebook admins directly upload to the site could soon surpass videos linked from YouTube.” The study was originally conducted by a group called Socialbakers, shows a growing trend of videos being posted on Facebook, while the number of videos being posted on YouTube is declining. This hasn’t occurred by accident. Facebook management has been investing a lot of energy and resources into building its value for marketers. It has won over many and in time could even surpass YouTube in videos. It seems that... [...]

Kurt Wagner says, “Facebook wants you watching videos. If you already do, it wants you watching more. The social network is testing a new “related videos” feature that surfaces similar, popular videos after you finish watching one in your mobile News Feed. Similar to what you might see on YouTube, once a video is done playing in News Feed, you will have the option to re-watch that video, or select a different, related video from a sampling provided by Facebook. The feature, which is only available to a small group of test users on iOS and Android devices, was first reported by TechCrunch. A... [...]

Seth Fiegerman says, “Facebook has agreed to acquire LiveRail, a video advertising platform, the two companies announced on Wednesday. Terms of the deal were not immediately disclosed. LiveRail was founded in 2007 and helps companies ranging from Major League Baseball to DailyMotion to optimize delivery of video ads on mobile and the web through real-time bidding and its proprietary market data. The company delivers 7 billion video ads a month. SEE ALSO: Facebook News Feed Update Sets the Stage for Video Ads “We believe that LiveRail, Facebook and the premium publishers it serves have... [...]