‘Why Users Aren’t Going To Revolt Against Facebook Video Ads’ – ‘ReadWrite’
The latest post on ‘ReadWrite’ is titled “Why Users Aren’t Going To Revolt Against Facebook Video Ads”.
Selena Larson says, “No, users aren’t going to abandon Facebook even though, as previously threatened, it’s going to start displaying intrusive video ads in your newsfeeds. Why? Because there’s never a user backlash to anything Facebook does.
The company is rolling out the long-promised 15-second video advertisements it began testing in December to users across the Web and mobile. The company is partnering with select advertisers, and the promotions will begin to appear in news feeds in late April or early May.
Facebook is wary of upsetting users, so it took its sweet time delivering autoplay ads. The company rolled out autoplay video last fall, buttering us up for the more substantial and intrusive advertising“.
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