‘Facebook News Feed Update Sets the Stage for Video Ads’ – ‘Mashable’
Kurt Wagner says, “Facebook is trying to figure out which of its 1.3 billion active users like videos, and which don’t bother watching.
The social network tweaked its News Feed algorithm on Monday, a common occurrence for the company, in hopes of providing users with “better” videos on the platform.
The tweak includes a new video ranking system which takes into account whether people are actually watching each video — and for how long — before deciding who else will see that video in their feed. Previously, metrics like Likes and comments were key indicators of a video’s popularity, but the new measurement aims to determine exactly how captivating the video content is”.
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