The latest article on  ‘Marketing Land’ is titled “Facebook Ready To Start Selling Video Ads On News Feeds”.

Martin Beck says, “Facebook announced today that it will offer marketers the ability to buy video advertisements to run in users’ News Feeds. Facebook, which has been testing “Premium Video Ads” since December, said it will be limiting the program to a small group of advertisers and will be rolling it out slowly in the next several months.

The video spots will be 15 seconds long and play automatically (and soundlessly) when Facebook users scroll through their News Feeds. If you click on the ad, it will open and the sound will play. Facebook has been displaying video this way since last fall.

It’s a natural step for a company that has been trying to add more ways to serve ads. Facebook said it has set up Premium Video Ads to be bought and measured similarly to how advertisers already buy and measure TV ads“.

Facebook Ready To Start Selling Video Ads On News Feeds

Marketing Land

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