Facebook has introduced a new value optimization tool to help marketers focus their campaigns on anticipated purchase value. According to Facebook, “Value optimization works by using the purchase values sent from the Facebook pixel to estimate how much a person may spend with your business over a seven-day period. The ad’s bid is then automatically adjusted based on this estimation, allowing campaigns to deliver ads to people likely to spend more with your business at a low cost”. New value-based Lookalikes Facebook has also introduced new value-based Lookalikes to help advertisers include... [...]

Kissmetrics is hosting a webinar on ‘The Facebook Ads Blueprint: Why most fail, but you won’t’ on Thursday, June 15 at 10.00 am PT. The webinar participants will discover useful Facebook advertising strategies. Webinar speakers Matt Nelson, Senior PPC Account Manager, KlientBoost Thue Madsen, Marketing Operations Manager, Kissmetrics Kissmetrics team says, “Are you running Facebook advertising but nothing seems to work? Does it ever feel like you’re just throwing ads out there hoping that something sticks? 

Compared to other PPC platforms like AdWords, Facebook can... [...]

Facebook has opened its ad placement project in Instant Articles to all publishers. Initially,  under Facebook Journalism Project, the company had started testing ad units in the related articles section at the bottom of Instant Articles. According to Facebook Product Manager Harshit Agarwal, this new initiative of Facebook will help publishers increase their advertising revenue. More details are available in Facebook’s developer documentation. On combination of advertising and quality content, Agarwal says, “As always, our goal with ads in Instant Articles is to maintain the best... [...]

Today, social media marketing and advertising play an important role in product and service branding. Facebook’s advertising solutions allow businesses to promote custom ads for a specific audience. Facebook ads appear in your target audience’s News Feed or right column of Facebook. Facebook advertising can help marketers increase social following and boost the reach of their organic posts. HubSpot’s Kate Taylor Mighty has listed 24 common myths about Facebook advertising from the 24 Facebook Marketing Myths guide. Explaining Facebook page like and post engagement, Kate says, “As... [...]

On Monday, Facebook has launched Offline Conversion solution to help advertisers create better lead ads and improve customer acquisition. With Offline Conversion, Facebook allows businesses to connect their CRM, point of sale (POS) or call center systems to their Facebook ad campaigns. According to Facebook, with the help of this tool “marketers get attribution and insight they need to understand the non-digital outcomes of any Facebook campaign, including which lead ads are more effective at driving real business results”. With this solution, Facebook advertisers can establish direct... [...]

When it comes to growing and marketing a product or service using social media, it is Facebook what marketers see as the first and the best option. Facebook is the choice of most startups and individual marketers who are intoonline business. In an Entrepreneur.com article, Wade Harman has shared the Facebook wisdom of Rohan Sheth, founder of Rohan Sheth Consulting, Aaron Chavez, co-founder of Media Maven, and digital marketing expert Joel Contartese. All three of them have shared some practical ways to use Facebook to take your brand to the next level. Harman says, “The concept of growing... [...]

‘Facebook Pixel’, a piece of code that enables Facebook advertisers to measure, optimize and build audiences for their ad campaigns, has received an upgrade. According to Faceboook, with the new update, ‘Facebook Pixel’ allows advertisers to measure the results of the ads and enhances the relevence of the ads. The Facebook team says, “The Facebook pixel will start sending more contextual information from your website to better understand and categorize the actions that people take on your site to optimize for ads delivery. The additional information sent through... [...]

Lesya Liu says, “Social media ads are the norm for entrepreneurs both as consumers and business owners, so it’s a safe guess that most entrepreneurs realize the power and reach of Facebook’s targeting capabilities. Maybe you’ve tried Facebook advertising but it wasn’t as effective as you hoped, or maybe you’re a believer who wants to take your ads to the next level. Either way, Facebook advertising is too powerful to be given up easily. There are five crucial considerations to accelerate conversions and ROI. 1. Getting very specific about your audience. Facebook has... [...]

Andrew Foxwell says, “With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” Here’s the annoying truth: The answer is always changing, and even more annoyingly, the answer depends on whom you’re asking. For example, “totally crushing it” means different things to different people. For direct-response advertisers and e-commerce business owners, it’s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately,... [...]

Kerry Flynn says, “Once upon a time, Facebook was just a website for college students to connect. If Facebook gets its way, it’ll be the go-to solution for all companies, especially small businesses, to run their operations. “If you think about over the last 13 years, we’ve been making progress on our mission of making the world more open and connected,” said Katherine Shappley, Facebook’s director of small business in North America. “Other people and businesses that they care about, and, of course, communities are at the heart of that.” Facebook... [...]