Facebook has announced a new policy which states that the social network will blocking ads from pages that repeatedly share false news. According to Facebook, this step will reduce the distribution of false news and the pages which spread false news will not be able to make money. Satwik Shukla & Tessa Lyons, Product Managers at Facebook say, “False news is harmful to our community. It makes the world less informed and erodes trust. At Facebook, we’re working to fight the spread of false news in three key areas: Disrupting the economic incentives to create false news; Building new... [...]

Facebook has published a list of seventeen ad formats that will be no longer supported from September 15, 2017. The Facebook team says, “In order to ensure businesses get the most value from their Facebook ads, we are removing the ability to boost some post types that are rarely used and are not tied to advertiser objectives. This change will allow us to improve and expand our most effective ad products, and help advertisers identify solutions to help them reach their goals. The following promoted post types removed as of September 15, 2017 Boosting share of products from shops Boosting... [...]

Entrepreneur team is hosting a Facebook live event on getting real results from Facebook ads. During this event Amanda Bond will talk live about tricks for closing your next big sale using Facebook Ads. Andrea Huspeni says, “In a Facebook Live, Bond will share her hard-won experience with side hustlers, including myself, on how to use Facebook ads to find the right customers and get them to buy your product. Specifically, she’ll: Explain how to build  a repeatable sales system (and why you need one) Describe the four ways to find your perfect customer: pixels, emails, video... [...]

Facebook’s 2 billion user base presents a great advertising opportunity for the brands and marketers. Also Facebook ads can suit all marketers as the ads  are available for any budget and can be purchased in a variety of ways. It means that Facebook ads are pocket friendly. Now the challenge is to utilize this unique opportunity. Entrepreneur writer Nathan Resnick has shared four ways to improve the conversion power of the Facebook ads. On rethinking the campaign parameters, Resnick says, “Whether we’re talking about a Facebook ad’s image or a landing page’s copy, it’s important... [...]

Recently TechChrunch and Forbes reported that the Facebook Messenger user base has reached 1.2 billion users. The app currently features games, a chatbot platform, voice calling, video calling and camera with masks, frames, stickers and effects. It seems Facebook is set to monetize the huge user base now. According VentureBeat, Facebook is planning to expand Messenger home screen ads beta soon. This has come out from interaction of VentureBeat CEO Matt Marshall with Messenger head of product Stan Chudnovsky. Chudnovsky has been quoted saying: “[Advertising is] not necessarily everything, but... [...]

Entrepreneur’s Ben Angel has published a video to share information on Facebook advertising mistakes that marketers make. Ben says, “Facebook can be the most lucrative marketing activity you ever do for your business, but the problem is that most people spend $50 on a couple of ads, then get discouraged and quit when those ads fail to create a positive return on investment. But, these people aren’t giving Facebook ads a chance to succeed, because they aren’t doing nearly enough testing to figure out how to create the right kind of ads on Facebook. It’s simple: The... [...]

Mashable has also announced ‘Complete Facebook Ads and Facebook Marketing Course’. This course teaches beginners and experts how to leverage Facebook to build stronger audiences and generate more revenue.. Mashable team says, “There’s no question Facebook marketing is an essential part of any modern marketer’s job description. This course will teach you how to profit from Facebook Ads, instead of throwing money at it carelessly. You’ll learn how to get a super low cost per click and nail down ways to generate recurring revenue every month. So if you want to make... [...]

With Facebook reaching 2 billion monthly visitors, it has become a lucrative option for the advertisers globally. Rightly created Facebook ads can help marketers achieve better advertising revenues. Entrepreneur writer Jennifer Spencer has shared three things that can help marketers build effective Facebook ads. On providing real content in the ads, Spencer says, “Your brand pages and accounts need to understand what your audience enjoys. For Pirtle, it was a plethora of motivational, helpful and funny pictures or memes to get his audience engaging with his brand on a continual basis.... [...]

If you want to build you audience for pennies, Kevin Fahey is offering training in how to become an effective advertiser on YouTube and Facebook. Fahey says he and his students have bought 1,000 Views For $1.00. And in this new training, he wants to show you how he did it. Ads creating traffic for your site start the process of collecting leads; the more traffic, the more people sign up and become leads. That’s why cost of traffic is important. With traffic this cheap, you can buy a lot more traffic and gather more leads. Kevin Fahey has driven a lot of traffic to his websites. Since 2007,... [...]

Facebook has 1.18 billion daily active users as per September 2016 and global users spend 50 minutes a day on average with Facebook properties. Keeping these statistics in mind, one would not think before advertising on this social network. One need to be careful while choosing the ad plan and setting the budget and demography of the advertisements. HubSpot’s Jonathan Taylor has shared nine Facebook advertising lessons based on a $100k Facebook ad spend. Taylor says, “In May of 2016, we had the honor of working with Facebook Canada. We received a small grant to kickstart our advertising... [...]