According to a HubSpot study, 76% of users look for interesting content on Facebook. Also, content consumption on Facebook has increased 57% since 2014. With this rising popularity graph of the social network, most of us are tempted to advertise on Facebook. But not all ads perform well. You need to create the ads that catch attention of your target audience and make them take an action. Social Media Examiner team has published a new podcast episode ‘How to Customize Facebook Ads Based on Customer Awareness Principles’ featuring Ralph Burns. Listen to the podcast to learn how you... [...]

Online advertising helps you to reach your target audience and increase sales. With the help of Facebook’s advertising platform you can extend your reach to specific groups and boost your revenue. Social Media Examiner contributor Lynsey Fraser has offered three tips to cut down your Facebook advertising cost and continue to get the same performance. Fraser says, “Want more control over your Facebook campaign costs? Have you considered using manual Facebook ad bidding? In this article, you’ll discover three ways to control your Facebook advertising costs with manual bid strategies. Understand... [...]

Facebook ads can be a beneficial marketing channel, but unless done well, they can be a big money pit, as well. (We know this from sad experience.) There’s a new package of colorful graphic ads for many niches that you can add your own link and headline to, and deploy them in moments, Facebook Ads Template Boss. This is a professional Done-For-You PLR collection which consists of 900+ Facebook Ads Templates that can be easily edited for your business or your client’s business using PowerPoint. The advantage of this collection (apart from the obvious advantages of the large size and... [...]

We know that its a great idea to publish our ads on Facebook and YouTube as both networks offer a wide reach for promotion of our products. But how much better it could be if we could advertise on both the platforms with single campaign? Social Media Examiner’s Travis Chambers has published a new video to explain this. SME team says, “Are you wondering how YouTube ads can work with Facebook ads to help you sell? Watch as video ads expert Travis Chambers shows you how marketers can benefit from using Facebook and YouTube ads in a single campaign. You’ll discover why and how your... [...]

Luke Maguire’s new AdvertSuite has been available for several days now. It lets you produce better ads for Facebook by checking what other advertisers in your niche have been doing and how well their ads have fared in the marketplace. Over 3500 copies have been sold. Besides the main software, Maguire is currently offering 4 complementary bonuses that will improve your success with this new tool: Bonus #1: Competitor Search Module Enter your competitor’s page into AdvertSuite‘s search module and instantly see all their current and many past Facebook ads, along with their targeting... [...]

In the few days since AdvertSuite was released last week, over 3,000 businesses have invested in this software. It brings clarity to your Facebook ad marketing, showing you what ads are likely to be successful, so you achieve a higher ROI. It is flexible, benefiting nearly any business that wants to take advantage of Facebook’s large international audience. There is a helpful introductory video here: AdvertSuite Introduction. This software tool gives you instant access to search and view all Facebook ads currently running (and a huge database of past ads, too) You can search and filter... [...]

AdvertSuite is the first software of its kind. Its mission is to ensure that the Facebook ads that you run earn you money right out the gate. This new software help you leverage the power of Facebook, the world’s largest social network. For years, Facebook has has connected marketers with customers in virtually any niche. Facebook ads have the potential to make any business more successful, if used correctly. On the other hand, a lot of people have wasted a lot of money on Facebook ads. (We have wasted our fair share, too.) That’s why AdvertSuite was created. It helps you find what... [...]

When it comes to social media marketing and advertising, Facebook still ranks high as one of the most preferred social media advertising platforms. The Search Engine Journal contributor Amy Bishop has shared an article highlighting 13 Facebook ad objectives which can help you to better prepare your ads. Bishop says, “A Guide to Each Facebook Ad Objective: When to Use Each & Your Bidding Options 1. Store Traffic Objective The store traffic objective isn’t exactly as it sounds. This objective is really geared toward chains. If you wanted to drive local awareness for... [...]

Wilco de Kreij has just released ConnectAutomate. This is a new tool designed to help you get better results with your Facebook Ads. It does this by automatically turning your best posts into optimized ads, automatically. This tool can be used in many powerful ways. For example, you can use it to give your Facebook posts the exposure it deserves. A second way would be to can use it to create high-return campaigns by creating Facebook audiences that are ready to buy. Here’s the problem with Facebook marketing today: running Facebook ads is not what it used to be. Their click-through rates... [...]

Advertising on Facebook is one of the easiest and rewarding promotional methods. With the freedom to set your budgetary requirements Facebook lets you reach out to millions of its audience. Digital Marketing Institute contributor Clodagh O’Brien has published a 7-step guide to help marketers advertise on Facebook. Here’s what says on audience targeting. You know the age and perhaps even the lifestyle of your chosen demographic, but you can do better. Facebook allows you to really hone in on the specific market you’re looking for. Geographically, you can even target... [...]