Kurt Wagner says, “Investors had one thing in mind during Facebook’s Q4 earnings call Wednesday: how is video performing on Facebook and, more specifically, when will video ads become the real deal on the platform? The question of video performance — both user uploaded videos and video ads — was the most popular topic of discussion during the call. And with the exception of a new metric — users now register 3 billion video views on Facebook each day — the company didn’t have many specifics to share in terms of what to expect from video moving forward”. Facebook Video Is... [...]

Coach Comeback is offering you a new take on Facebook marketing, one that he says will work better than what you have tried before, and has the advantage of being free. He calls it FB Freak. Coach says that if you build your Facebook fan page correctly, you can pull in traffic and start making sales without out spending any money on Facebook ads. And you can do it in just minutes a day. Build your fan page correctly, place the right content on them, and your readers will click “Like” and a viral effect can be started that can propel your page into the ranks of the “most liked.” When... [...]

Kim Speier says, “There have been a lot of questions about Facebook lately: Are people still using it? Is it on the decline? Can businesses still find it valuable? With over 1 billion active users, it’s safe to say that Facebook is alive and well. There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!). While it’s hard to predict the future of Facebook and social media, it remains a major player in social media marketing today. Facebook appeals to its users because it provides real-time information but with... [...]

JP Mangalindan says, “Facebook announced a way to track ad performance on Tuesday that the company says is more accurate than the standard “click-through rate.” Advertisers have traditionally tracked the success of an online ad campaign based on whether users click; generally, the more clicks an ad gets, the more successful it’s deemed. But Facebook has argued for years that the click-through rate doesn’t tell the whole picture. In fall 2012, Facebook’s VP of Measurement and Insights Brad Smallwood made the case at a conference in New York, pointing to a Nielsen... [...]

Matt Bacak released Facebook Fortune Formula a few days ago, intending to hold it open only a few days. But he is holding it over, giving you one last chance to take advantage of this fresh, powerful training. You have heard many trainers and teachers extol the value of Facebook in your business. Bacak is taking that principle and giving you action-oriented implementation guidance that will help you take advantage of the unique opportunities that Facebook presents. Bacak shows you: • How to set up tracking so you will know what is actually working for you • How to write ads and place them on... [...]

Kipp Bodnar says, “With more than 1.23 billion users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page. Facebook Pages were specifically engineered for businesses. They provide a public home on Facebook for a business, and they allow businesses to publish content and receive comments and feedback from fans and customers. Facebook Pages are a simple tool, but they allow for many interesting business opportunities. So we combed through the web to find 15 Facebook Pages that you... [...]

Alfredo Ramos says, “Since the launch of Facebook business pages, the social network has been a wildly popular platform for small businesses looking to connect with their audiences. Business owners gained simple and inexpensive ways to connect and engage directly, and on a personal level, with those interested in the business. But Facebook’s plans for 2015 may make those interactions a little more complicated. Recent user feedback has given the researchers at Facebook some insight into what users want, and the results could have a major impact on how small business owners promote their... [...]

Maria Peagler says, “I’ve updated our Facebook Marketing Infographic for 2015 to reflect the newest tactics that work in a crowded Facebook environment harder than ever to reach your fans. I debuted the original infographic back in 2011, and it’s continued to be the most popular infographic EVER at Socialmediaonlineclasses.com. So what’s changed in 2015? Here are the 20% of the tactics you need to focus on for 80% of your results: Attract a Targeted Fan Base Size doesn’t matter here like it used to. Many business pages paid for cheap fans through fan farms or uber-cheap ads that got... [...]

Martin Beck says, “Marketers using Facebook for their 2015 Super Bowl campaigns have a new weapon in their arsenal. Facebook announced today a “Big Game” targeting segment that enables advertisers to reach people based on real-time conversations related to the Super Bowl. Facebook said the segment will include people beyond just football fans, including those liking, commenting and sharing content related to party planning, recipes, flatscreen TV purchases, conversations about TV commercials and other topics surrounding the game. The segment will be updated frequently — growing and... [...]

Karissa Bell says, “Twitter rolled out the web version of Digits, the company’s tool to help kill the password, to developers Wednesday. Digits is one element of Twitter Fabric, the new suite of tools for developers the social network rolled out last year during its Flight Developer Conference. Digits replaces passwords with mobile phone numbers with the goal of making it easier to sign up for new apps. The thinking is that reducing friction at signup will make it easier for developers to keep users on their service as some users are put off when they need to make a new account and password... [...]