Susan Gilbert says, “Facebook advertising is a great way for personal brands to immediately start building exposure. Since the program began in 2004 there have been a lot of changes along the way. Today there are a variety of options to choose from to help target the right market. Many brands and businesses advertise on Facebook as a way to promote their content and attract new leads. But what about the conversions after someone has clicked on the ad? This can be a challenge for most campaigns, but there is a solution. Welcome to Facebook Custom Audiences, which is a newer program introduced... [...]

Seth Fiegerman says, “You know what’s really cool? $227 billion. That’s the amount of global economic impact that Facebook had in the 12 months ending October 2014 by supporting news jobs and connecting businesses with customers, at least according to a new study commissioned by Facebook. The study, conducted by Deloitte, credits Facebook with supporting 4.5 million jobs worldwide by virtue of being a platform for marketers and app developers. Beyond job creation, the study touched on Facebook’s ability to help marketers boost sales, developers monetize applications and allow... [...]

Karissa Bell says, “In its latest update, the social network is again going after News Feed spam, but this time is focusing on reducing the hoaxes that appear in users’ feeds. Facebook defines hoaxes as scams or “deliberately false or misleading stories.” Such posts, like the rumor that iOS 8 added the ability to recharge iPhones by putting them in a microwave (thanks, 4Chan), are deleted but reported twice as often as other types of posts, Facebook says”. Facebook is cracking down on hoaxes in your News Feed Mashable  [...]

Amy-Mae Elliott says, “We’ve all seen a link to a really interesting article on Facebook and not had the time to read it. We’ve wanted to watch a video someone shared, but suffered from a crappy connection. There is a cool solution: saving content on Facebook so you can take a look it when you’ve got the time and sufficient bandwidth. As only you can see the content you save, think of it as storage for your guilty pleasures, like cat Vines. Have a look through our simple instructions below to start saving interesting bits and bobs on Facebook. Let us know what other Facebook... [...]

Brandon Olson says, “If you’re like many Page owners on Facebook, you’ve probably noticed that your organic reach has decreased over the last year or so. (If you haven’t, consider yourself one of the lucky few!) Just in case you missed it, the folks at Facebook hinted last June that they started reducing the organic reach of Page posts. The purpose? To crack down on promotional content and give users “more stories from friends they care about.” And just a couple of months ago, theymade it official — users will begin to see fewer promotional posts in the News Feed. For many business... [...]

Martin Beck says, “Americans’ use of social media is surging, but the results are mixed for the reigning king of the industry Facebook, according to a survey released today by the Pew Research Center. There’s no doubt about Facebook’s continuing dominance. The Pew results, drawn from a telephone poll in September, found that 71% of U.S. online adults are users of Facebook. No other social network cracked the 30% mark. Facebook’s figure is unchanged from 2013, indicating that it’s likely going to be hard for Mark Zuckerberg’s company to gain more penetration. On the other hand,... [...]

Adam Hansen says, “We all know the power of social media traffic, and Facebook’s in particular. Building an engaged fan base on Facebook is a great way to interact with your most die-hard followers, increase website traffic and (hopefully) sales. But recent changes in the Facebook organic reach algorithms could have big effects on your website’s traffic and your social media. How It All Works Just like in the search engine world, there is paid and organic traffic on social media platforms like”. Decreasing Facebook Organic Reach: What You Need to Know Mark Ling’s  ’Affilorama’... [...]

Amy-Mae Elliott says, “Whether it’s never-ending posts from annoying “friends” with verbal diarrhea, or repetitive links to stupid survey sites, the truth is that sometimes spending time on Facebook is more irritating than productive. The bad news is that Facebook’s algorithms to determine what appears in your News Feed are a closely guarded secret. The social media giant simply says, “The stories that show in your News Feed are influenced by your connections and activity on Facebook.” But there is hope — you have the power to tweak a few settings under... [...]

Lauren Orsini says, “Video posts per person have increased 75% globally, 94% in the United States since the last year, Facebook reports. In a Thursday post on itss media blog, the social network revealed that Facebook has averaged more than 1 billion video views every day since June 2014, and in the United States, 50% of returning visitors watch at least one video daily. It’s a spike that has at least one analytics company proclaiming that Facebook is now bigger for video than YouTube, at least when it comes to official accounts. According to Socialbakers, brands posted 20,000 more videos... [...]

Tom Sather says, “In late 2014, Google announced “Inbox by Google,” update to the nearly ten-year-old Gmail interface that is essentially a re-imagined email client for Gmail, but focused on helping people manage their busy lives. The effort takes the best ideas from products like Google Now and Gmail as well as from upstart email apps like Mailbox. The invite-only revamped inbox also aims to make an inbox experience that is more relevant in today’s mobile world, as its interactivity relies strongly on touch-screen-like movements like swipes. In a Reddit Ask Me Anything, Inbox’s... [...]