Gina Broom says, “If you have a Facebook page set up for your brand, (and let’s face it: by now, you should), then you’ll be familiar with the little “Boost Post” button. I’d like to take this opportunity to say that if you don’t have a Facebook page set up to promote your brand by now, then for goodness’ sake, get one now! Whether you’ve actually clicked that button or not, I’m going to go through it with you and let you know how to make the most of the best feature: highly targeted audience filtering. How Does the “Boost Post”... [...]

Rex Santus says, “Facebook has started rolling out new ways for people to buy and sell things on the platform. As an alternative to services like Craigslist or eBay, Facebook users sometimes turn to Facebook Groups to make purchases. Previously, however, this was mostly done informally. Facebook users can now select a “sell” button instead of “post” when writing up a listing. Individual slots can also be filled out to specify price and product descriptions, instead of the typical single body of text you’re used to when writing a Facebook post. Sellers can also mark... [...]

Nate Birt says, “Although many already have given up on the idea that it’s possible to connect to customers for free on Facebook, others argue hope remains. Before getting started, though, let’s acknowledge the naysayers have a point. In early 2014, Social@Ogilvy noted brands with some of the largest Facebook followings had a paltry 2% organic reach. That news and subsequent developments led Forrester’s Nate Elliott to quip, “Facebook has finally announced the end of organic social marketing on its site.” Yet, Facebook itself argues otherwise. In a Nov. 14, 2014, post the company... [...]

Videos can attract a lot of attention on Facebook if they are placed where people congregate. The problem is that placing a video in strategic places can be a daunting task. That’s why Precious Ngwu and Chad Nicely just launched /b> Social Engage. Nicely and Ngwu call this new software, “World’s Most Powerful Social Sales Machine“. This automated software makes it easy to place your videos on Facebook by handling all the technical details for you. With Social Engage: • It takes less than 2 minutes to create your campaign. • You can add your own company logo and product image... [...]

You need to have an ongoing conversation with your followers if you want them to remain interested. The best way to do that is with helpful, periodic emails. Now you can collect email leads right inside your Facebook news feed using the new advanced social marketing technology in Social Engage. This new software, which goes live on Feb 9, allows you to embed high performance opt-in forms right inside its social video player inside Facebook. Social Engage works in Facebook News feeds, Fan pages, Groups, Event Pages. It is Facebook TOS Compliant; that’s important; you don’t want to get banned.... [...]

Lindsay Kolowich says, “Every brand on Facebook is on Facebook for one reason — to (eventually) get more business. But getting more business from Facebook means different things to different types of businesses. Different brands will have different objectives, such as driving in-store sales, increasing online sales, launching a new product, building awareness, or promoting a mobile app. Regardless of the objective, there are a few steps that happen before Facebook fans can turn into real business. You have to first build an audience on Facebook, then drive inbound traffic to your... [...]

Martin Beck says, “There was plenty to talk about during last night’s Super Bowl. From commercials ranging from uplifting to morose, to a kitschy Katy Perry halftime show, to the Seahawks’ head-scratching decision to pass when the whole world expected a beast-mode run. Much of that conversation — at least the online part — took place on Facebook. Thesocial network reported that 65 million people world-wide created 265 million posts, comments and likes about the game. The 265 million interactions was a Facebook record for any Super Bowl. By comparison, in last summer’s World Cup... [...]

Derbhile Graham says, “When you’re on social media, it can feel as if you’re drowning in a torrent of information. It can be hard to sift out the useful pieces of knowledge from the pictures of cats and the updates about the contents of people’s meals. Social media gurus speak of the importance of interaction, but social media can feel like a warehouse party where everyone is shouting at once. This makes it hard both to be heard and to listen to the right people. Groups give you the chance to target your social media communication, and if you set up your own group, you get to decide who... [...]

Greg Sterling says, “Foursquare Tips meet Facebook Place Tips. Today Facebook introduced Place Tips, which offer a range of content, information and recommendations about places in the real world. The value is obvious. As with Foursquare Tips, Facebook Place Tips offer advice and information from the location’s Facebook Page and from people in your network who’ve been there before. At a high level, there appear to be two main differences between Foursquare Tips and Place Tips. Foursquare Tips are from the public generally, while Place Tips are from your network (and the entity). The... [...]

Martin Beck says, “Facebook’s video surge is looking more like a tidal wave. In remarks during Facebook’s quarterly earnings call with investors today, CEO Mark Zuckerberg said that Facebook video is generating more than 3 billion views a day. That’s up from 1 billion daily views Facebook reported in September, a total that at the time prompted many to wonder if Facebook is becoming a challenger to YouTube. Today’s news — a tripling of views in three months — won’t diminish that talk. Of course, YouTube is still the video king. It no longer reports daily views — the most... [...]