Rex Santus says, “Until now, Facebook has been wary of doling out big data to advertisers. It’s a practice long used by Twitter — a company that has profited immensely from it. SEE ALSO: 8 Marketers Doing Big Data Right But now, the social media giant is finally making its firehose available to a select group through Topic Data, a new analytics tool developed with DataSift, an analytics company. For now, Topic Data will only be available in the U.S. and U.K. to a “limited number of DataSift’s partners.” All of the partners will be Facebook-approved”. Facebook... [...]

The Dark Post Profits team sent us a note saying they encourage you to get a “free” copy of Dark Post Profits. Here’s what they are thinking. When you go through Dark Post Profits and soak up its wisdom, you are going to love it, because it improves the success of your Facebook ads, many times over. If you do find it helpful, tell your friends as a “member affiliate”. When one buys, you get paid 50%, as a commission. So just 2 referrals and you have paid for your own copy, making it essentially “free”. The entire process is outlined in Section 10 of Dark Post Profits on... [...]

Dark Post Profits 2.0 is on sale for 2 more days. Friday, the price will go up by $200. Use its software and its training to become a master at using the Facebook news feed to drive more leads, more traffic, and more sales for your business or a client business. The software in Dark Post Profits lets you connect to your Facebook account and work with all of your Facebook pages into one easy dashboard. Using this dashboard, you can easily view all the statistics about your pages. You can also manage the recent activity. You can also use Dark Post Profits to manage all the comments on all your posts... [...]

Martin Beck says, “Marketers will finally be able to drink from Facebook’s data firehose. At least some marketers. And perhaps sip is a better way to put it, but Facebook announced today its first deal to open consumer “topic data” to select businesses in the United States and United Kingdom. The new feature will enable marketers to see what Facebook users are saying about topics relevant to their businesses and help them craft more relevant and effective campaigns, Facebook said in a blog post: Topic data shows marketers what audiences are saying on Facebook about events, brands,... [...]

Chris Record grew up watching his mom survive on welfare, food stamps, and subsidized housing. He knew he didn’t want to be so limited in his future opportunities, so he became an entrepreneur, which has led him to a business that has provided for him and his family abundantly. One thing he has used to fuel his business is advertising on Facebook. But he has taken a different approach to Facebook ads than you read about in most training. He calls his approach Dark Post Profits. He first shared his strategy last year when he released the first version. Since then he has been improving and refining... [...]

Martin Beck says, “Facebook video is surging, going from zero to 3 billion daily views practically in the blink of Mark Zuckerberg’s eye. So far, though, Facebook is being coy about how it plans to monetize those views. As is usual for new Facebook advertising efforts, the company isn’t rushing to introduce new commercial messages to its 1.39 billion users. Facebook is encouraging publishers to post native video to make consumers aware of their content, but has said next to nothing publicly about how money might be made. There have been hints, though. In December, Facebook launched an... [...]

Erin Hogg says, “Two things come to mind for me when I think of the word social: Social media Pizza Social media for brands is all about developing a thriving online community of fans and followers that engage with your content and (hopefully) become brand ambassadors. To do this, your content must have that “engage-ability” factor: what will make your content or social presence something that your audience will want to share and interact with? Pizza is also something that we socially consume. Arguably, sometimes we don’t share it, but overall, when you have friends over or you don’t... [...]

Ayaz Nanji says, “Facebook’s algorithm now favors brands’ video posts in the News Feed, according to recent research from Socialbakers. The report was based on data from 670,000 Facebook posts made by 4,445 brands between October 2014 and February 2015. Videos uploaded to Facebook’s native player have the most organic (unpaid) News Feed reach (8.7%, on average) of any post type on the social platform, the analysis found. Photo posts, which until recently had the most organic reach, now have the least (2.3%); text-only status updates (5.8%) and link posts (5.3%) fall between... [...]

JP Mangalindan says, “Facebook is changing the way it counts Likes, the company announced on Thursday. Don’t panic, though; the changes only apply to celebrity and business pages. Facebook will no longer factor in Likes from users who have voluntarily deactivated their accounts or users who have passed away, according to a blog post. Facebook said the changes will offer businesses a clearer, more accurate idea of their Facebook audience, since neither of those groups are Facebook users. SEE ALSO: Facebook reaching out to users who might be suicidal “Over the coming weeks, Page admins... [...]

Martin Beck says, “It’s nothing personal, but you’re probably going to notice a drop in likes on your Facebook Page in the next several weeks. Facebook announced today that it will stop including likes from memorialized and voluntarily deactivated accounts in Pages’ like totals. The move, Facebook said in a blog post, will ensure businesses have more precise information about the people who actively follow their Page and make ads targeted to people like their followers — aka lookalike audiences — more efficient. From the blog post: Over the coming weeks, Page admins should expect... [...]