With Facebook reaching 2 billion monthly visitors, it has become a lucrative option for the advertisers globally. Rightly created Facebook ads can help marketers achieve better advertising revenues. Entrepreneur writer Jennifer Spencer has shared three things that can help marketers build effective Facebook ads. On providing real content in the ads, Spencer says, “Your brand pages and accounts need to understand what your audience enjoys. For Pirtle, it was a plethora of motivational, helpful and funny pictures or memes to get his audience engaging with his brand on a continual basis.... [...]

In April 2017, Facebook Messenger reached 1.2 billion monthly active users. As reported by TechChrunch, Facebook Messenger grew 5.66% from 145.3 million in Q1 2016 to 153.5M in Q1 2017. This user growth brings a great opportunity for the social media savvy marketers as they could reach more people now. HubSpot’s Elissa Hudson & Justin Lee have shared three ways marketers are using Facebook Messenger. They are using it to deliver content, get event attendees and they also use messenger in place of forms. On how marketers use messenger to get event attendees, Hudson & Lee say, “Have... [...]

If you want to build you audience for pennies, Kevin Fahey is offering training in how to become an effective advertiser on YouTube and Facebook. Fahey says he and his students have bought 1,000 Views For $1.00. And in this new training, he wants to show you how he did it. Ads creating traffic for your site start the process of collecting leads; the more traffic, the more people sign up and become leads. That’s why cost of traffic is important. With traffic this cheap, you can buy a lot more traffic and gather more leads. Kevin Fahey has driven a lot of traffic to his websites. Since 2007,... [...]

Facebook has 1.18 billion daily active users as per September 2016 and global users spend 50 minutes a day on average with Facebook properties. Keeping these statistics in mind, one would not think before advertising on this social network. One need to be careful while choosing the ad plan and setting the budget and demography of the advertisements. HubSpot’s Jonathan Taylor has shared nine Facebook advertising lessons based on a $100k Facebook ad spend. Taylor says, “In May of 2016, we had the honor of working with Facebook Canada. We received a small grant to kickstart our advertising... [...]

Facebook pages help marketers increase exposure to potential customers, get more leads, lower marketing expenses and reach targeted audiences. HubSpot’s Amanda Zantal-Wiener has shared fourteen tips to create engaging Facebook pages. Wiener says, “If you’re not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim. For example, you can’t just choose any picture — you have to choose one that’s the right dimensions, high-resolution, and properly represents... [...]

Video has become an integral part of marketers’ content marketing strategy. Social networks like Facebook have turned to be video-focused domains. According to Ooyala’s Global Video Index Q1 2017, more and more Internet users are turning to videos and the latest trends show that they are watching long-form video contents now. More Findings In Q1 2016, 35% PC users preferred to watch long-form videos. The number rose to 65% in Q1 2017. When it comes to phone users, 29% users saw long-form videos in Q1 2016. In Q1 2017, there were 55% people who preferred to watch long-form videos on their... [...]

According to Fortune, in 2016, Facebook users watched an average of 100 million hours of video on mobile every day. Facebook’s daily video views increased from 1 billion to 8 billion in one year’s time. Entrepreneur contributor Alfred Lua has shared seventeen ways to help marketers to get more views, engagement and shares on their Facebook videos. Advising marketers to create square videos, Lua says, “Earlier this year, we spent $1,500 to find out what makes videos successful on social media. We found that square videos outperformed landscape videos in terms of average engagement,... [...]

Facebook has introduced a new value optimization tool to help marketers focus their campaigns on anticipated purchase value. According to Facebook, “Value optimization works by using the purchase values sent from the Facebook pixel to estimate how much a person may spend with your business over a seven-day period. The ad’s bid is then automatically adjusted based on this estimation, allowing campaigns to deliver ads to people likely to spend more with your business at a low cost”. New value-based Lookalikes Facebook has also introduced new value-based Lookalikes to help advertisers include... [...]

Kissmetrics is hosting a webinar on ‘The Facebook Ads Blueprint: Why most fail, but you won’t’ on Thursday, June 15 at 10.00 am PT. The webinar participants will discover useful Facebook advertising strategies. Webinar speakers Matt Nelson, Senior PPC Account Manager, KlientBoost Thue Madsen, Marketing Operations Manager, Kissmetrics Kissmetrics team says, “Are you running Facebook advertising but nothing seems to work? Does it ever feel like you’re just throwing ads out there hoping that something sticks? 

Compared to other PPC platforms like AdWords, Facebook can... [...]

Facebook has opened its ad placement project in Instant Articles to all publishers. Initially,  under Facebook Journalism Project, the company had started testing ad units in the related articles section at the bottom of Instant Articles. According to Facebook Product Manager Harshit Agarwal, this new initiative of Facebook will help publishers increase their advertising revenue. More details are available in Facebook’s developer documentation. On combination of advertising and quality content, Agarwal says, “As always, our goal with ads in Instant Articles is to maintain the best... [...]