Make Your Facebook Videos More Engaging with These Tips
According to Fortune, in 2016, Facebook users watched an average of 100 million hours of video on mobile every day. Facebook’s daily video views increased from 1 billion to 8 billion in one year’s time.
Entrepreneur contributor Alfred Lua has shared seventeen ways to help marketers to get more views, engagement and shares on their Facebook videos.
Advising marketers to create square videos, Lua says, “Earlier this year, we spent $1,500 to find out what makes videos successful on social media.
We found that square videos outperformed landscape videos in terms of average engagement, views and reach, especially on mobile. And we aren’t the only one to see these results.
Here’re a couple possible reasons:
- More than 92 percent of Facebook users use Facebook on their mobile every day.
- Video consumption on mobile has increased 233 percent since 2013, and more than half of video views take place on mobile”.
17 Ways to Get More Views, Engagement and Shares on Your Facebook Videos
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