Barry Schwartz says, “Google has officially dropped authorship bylines from within the search results. In addition, Google will stop tracking content written by authors as tied by the author’s authorship profile. John Mueller of Google said on Google+: I’ve been involved since we first started testing authorship markup and displaying it in search results. We’ve gotten lots of useful feedback from all kinds of webmasters and users, and we’ve tweaked, updated, and honed recognition and displaying of authorship information”. Official: Google Ends Authorship For Search Results Marketing... [...]

Bryson Meunier says, “A recent study from Kenshoo on Enhanced Campaigns might explain why paid and organic search marketers still aren’t spending the resources they need to on mobile SEO and paid search, in spite of this being the year that mobile search eclipses desktop search in Google and Bing. According to the study, it’s not performing the way marketers need it to, and nowhere near what desktop search does. In fact, the study found 64% of marketers said mobile search either performs worse, or much worse, than desktop search“. 8 Ways To Increase Conversions From Mobile... [...]

Casey Meraz says, “The recent Google Pigeon update that affected local search was just another example of why marketer’s should never put all of their eggs in one basket. Online marketing has been rapidly evolving over the years and a major paradigm shift has happened which has caused marketers to stop building links and start thinking of how to earn them. In this blog post I am going to cover an actionable strategy that any business can use to build citations, earn links, get positive reviews, and increase foot traffic to your brick and mortar location via event marketing”. Local Event... [...]

Lee W. Frederiksen says, “We’ve seen so many transformations in the world of SEO over the last few years that those three letters seem like an unsatisfactory way to describe what really goes on in thoughtful, effective optimization work. (This feeling has naturally led to some well-intentioned but not quite practical alternative acronym suggestions.) What we talk about when we talk about SEO is really a diverse range of website best-practices for raising visibility and discoverability. So how can we talk about those best-practices differently, particularly when we’re explaining... [...]

Peterd says, “In recent years, the biggest change to the search landscape happened when Google chose to withhold keyword data from webmasters. At SEOBook, Aaron noticed and wrote about the change, as evermore keyword data disappeared. The motivation to withold this data, according to Google, was privacy concerns: SSL encryption on the web has been growing by leaps and bounds. As part of our commitment to provide a more secure online experience, today we announced that SSL Search on https://www.google.com will become the default experience for signed in users on google.com”.   Measuring... [...]

Peter Bray says, “What factors go into determining how many Twitter followers you gain (and lose) each day? I was driven in part by Rand Fishkin’s recent “mad scientist” experimentation that he touched on at MozCon. There, he noted that his tweets with images resulted in significant follower losses. Do they? And what other behaviors result in more (or fewer) followers? I’ve found some interesting gems. Of course, it’s worth noting that aggregate”. Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some Excel Tips) MOZ Blog  [...]

Marie Haynes says, “There has been a lot of talk lately about negative SEO. Does it really happen? If so, should you be worried? How do you know whether someone is attempting to attack you with negative SEO? And what should you do to protect yourself? The purpose of this article is to shed some light on the subject, and hopefully to reduce some of the fear exists in this area. What is negative SEO? Negative SEO occurs when someone makes attempt to lower a site’s rankings in the search engines. There are multiple ways that this can be attempted”. Negative SEO: Should You Be Worried? If... [...]

Jessica Smith says, “Over the years, Search Engine Optimization has been continuously evolving. Years of building bulks of links are over and it has changed to building relationships and creating quality content that can help gain organic or natural links. With this evolution in SEO, social media also emerged as its counterpart. More than ever, more companies focused on creating social media campaigns that will promote their websites to users online“. How Social Media Contributes To SEO Success Business2Community.com  [...]

Travis Bliffen says, “If you have ever wondered how people get exposure for their videos on YouTube and other platforms using SEO, this is the article for you. If you think video SEO isn’t needed, read on. WHY YOU SHOULD CARE ABOUT VIDEO SEO Last week we talked about Mobile SEO and how to optimize for it. One key fact in that article was “people spend more time watching videos from a mobile device than from a desktop browser”. Couple that with the fact that 2013 was said to be the first year that people would spend more time viewing online media than television and it becomes pretty... [...]

Joshua Zamora is sharing his secrets for quickly getting your website ranked high in Google’s search results. His new training is called Zamurai PBN Blueprint. Professional SEO practitioners have ways and means they don’t usually share with others; after all, they depend on them for earning a living. But Joshua Zamora is going out on a limb to share some key techniques with anyone who will listen. Zamora says that with this new information, you can tackle even the most competitive terms with complete confidence that you’ll overcome the competition. The “PBN” in the title... [...]