Jonathan Long says, “Small business marketing needs to include a plan to gain exposure in the search results in order to be successful. The term ‘SEO’ is tossed around often, and many small business owners cringe when they hear that word because they aren’t entirely sure what it means. SEO doesn’t have to be a scary word, and when you understand what impacts small business SEO it becomes clear that it isn’t scary at all. In fact, search engine optimization can dramatically improve a small business, so take a look at these four small business SEO tips and learn how it is possible to... [...]

Sharmin Kent says, “Now that the average B2B buyer is more than halfway through her purchase decision before engaging with a sales rep, it’s critical that the content propelling a prospect through the pipeline is informative and relevant. An organization’s marketing team is usually responsible for creating sales content, and communication and collaboration between the two departments can be rare. For forward-thinking organizations, however, the age-old tug of war between sales and marketing is finally coming to an end. Aligning marketing and sales goals ensures that a marketing team produces... [...]

Aaron Wall says, “Google recently announced they were doing away with exact match AdWords ad targeting this September. They will force all match types to have close variant keyword matching enabled. This means you get misspelled searches, plural versus singular overlap, and an undoing of your tight organization. In some cases the user intent is different between singular and plural versions of a keyword. A singular version search might be looking to buy a single widget, whereas a plural search might be a user wanting to compare different options in the marketplace”. Loah Qwality Add Werds... [...]

Adam Hansen says, “Since the algorithms that control search engine results are always evolving, your SEO strategies need to be as well. Many marketers take these changes personally, assuming that Google and the other search engines are out to get them somehow. After putting hard work, time, money and other resources into a site it’s understandable why some people would feel that way. But it’s not personal; it’s business. Google and the other search engines are constantly trying to improve their search”. 3 SEO Strategies You Need to be Using Mark Ling’s  ’Affilorama’ Blog  [...]

Jason Bowden says, “A responsive website design comes highly recommended by Google in order to enhance your website optimization process. While a responsive design is considered to be a subject matter about website design and development, it is also an important aspect of any search engine optimization strategy. A responsive website design provides the concept of enhancing a website user interface as highly adaptive to all screen sizes for major devices like tablets, laptops and desktop viewing. Considering the rapid growth of mobile users, it is necessary to make your website optimized for... [...]

Agnipravo Sengupta says, “Search Engine Optimization, or SEO as we popularly know it, is perhaps the most important thing to do these days if a business wants to have a successful online presence. Sadly though, most business owners still think that creating an official website if enough to put them up on the map and bring them customers like never before. But how good is a website if there is no SEO backing it up? I mean, how can your relevant business-keyword searchers find your website if you don’t work regularly on both on-page and off-page SEO while simultaneously following the rules laid... [...]

Graham Oakes says, “Are you doing what’s best, or simply seeking the protection of the herd? It’s an enticing idea: ‘Best practice’. It suggests a clearly defined path to success; a recipe for perfectly honed websites, trouble-free projects, delighted users; a silver bullet. But what is ‘best practice’? I don’t mean best practice for UX design, or best practice for SEO, or best practice for project execution. But the concept of ‘best practice’ itself.  Where do best practices come from? How do we recognise them? How do we adopt them?”. What is... [...]

Daniel Burstein says, “Anytime we share research about overall conversion rate benchmarks, I give the same caveat – while it’s helpful to understand conversion rates for your peers, the bigger question you must ask yourself is how to improve conversion rates on your own landing pages and in your own funnels. Is there a methodical way to increase conversion? While marketing has tended to be dominated by the marketer with the “golden gut” or the star direct response copywriter, other disciplines in the enterprise – from manufacturing to IT – have developed methodological processes... [...]

Matt McGee says, “Like a volcanic eruption, search marketers are raising their voices today over an unpopular AdWords change that Google announced late Thursday. If you missed the news, Google said that AdWords will no longer allow advertisers to prevent their ads from showing up on “close variants” of their keywords — i.e., ads will, by default, show up on both the advertisers keywords and on close spellings. If you bid on the singular version of a keyword, it might also show on the plural version and you can no longer tell Google you don’t want that. Your ads might also show on... [...]

Flora Pang says, “Google’s Hummingbird update made quite a ripple in the search engine marketing world by introducing a more conversation-focused approach to search engine, but it did not completely revoke the relevance of keywords. Conducting keyword research for SEO is still as important as ever. While there is no shortage of decent paid SEO keyword research tools out there, these tools are usually outside the budget of a startup. This guide will show you how you can painlessly conduct keyword research with free tools. Tools you will need: Microsoft Excel Google Keyword Planner (Google... [...]