Graham Charlton says, “Panda 4.1, as it has been dubbed, was released by Google last week with the aim of identifying low quality content more easily.  According to Google, it affects between 3% and 5% of search queries and will result ‘in a greater diversity of high-quality small- and medium-sized sites ranking higher’. I asked Marcus Tober, CTO and co-founder of SearchMetrics, about the new update”. Panda 4.1: what’s it all about? ‘Econsultancy’ Blog  [...]

Philip Petrescu says, “We’ve all been there. Trying to improve our organic rankings so we can get more traffic from the search engines. And every time we do that, we are left with some big questions in our minds: How much traffic would I actually get if I rank on the first page? Is it worth my time trying to rank above the fold? How much more traffic will I get if I rank first in the organic results? I’ve been there, too. I felt overwhelmed and frustrated every time I had finally reached a number one organic ranking in Google only to find out that the traffic coming from the search... [...]

Graham Charlton says, “Brands have sub-domains for a variety of reasons – to separate their sites for different audiences, to split their offerings, and so on.  However, this can lead to conflict between the main and sub-domains if this strategy is not applied properly. Before Google ended clustering in search results, this may well have worked well for brands, allowing them greater visibility insearch results. In this post, I’ll show these sub-domain conflicts are affecting Ladbrokes, Coral, Oasis, ASOS and Barclay’s”. How conflicts between sub-domains can harm your search... [...]

Nevyana Karakasheva says, “With ongoing technology advances and the increased impact of the Web on our daily lives, we are more and more inclined to base our purchase decisions on information we gather on the Internet. Business owners should try to understand that inclination and adapt their marketing strategies to stay competitive in today’s rapidly changing market. For example, fighting local competitors can be a real challenge. Fortunately, you can use some simple tricks to help you improve your website visibility in local search results and grab the attention of online users searching... [...]

Selena Blue says, “I’ve come across some beautifully designed 404 pages over the years. However, once the one second of artistic appreciation ends, I’ve been left confused and lost. The designers of those pages, whether Web designers or marketers, missed a great opportunity. Your 404 page should have two objectives: Notify visitors they’ve encountered a problem of some sort while landing on the page they wanted Guide the visitor to what they wanted or to something else of value A 404 page doesn’t have to be a dead end, or even a “Go to [Homepage]. Do not pass Go. Do not collect $200”... [...]

Rand Fishkin says, “Not everyone who converts ends up being a happy customer, so why are we focusing so narrowly on conversions? In today’s Whiteboard Friday, Rand broadens our perspective to help us focus on what customers are actually looking for”. How Some Companies Succeed at Converting Visitors yet Fail to Earn Great Customers – Whiteboard Friday MOZ Blog  [...]

Erica McGillivray says, “Get a front-row experience for all 28 sessions, plus their slide decks, with the 2014 MozCon Video Bundle. Bringing you future-focused advice and actionable recommendations from some of the industry’s most innovative minds, MozCon topics range from SEO and A/B testing to analytics and content marketing”. The 2014 #MozCon Video Bundle Has Arrived! MOZ Blog  [...]

Russ Jones says, “It was a little over a year ago that I first wrote the “Broken Link Building Bible” and it seemed like it was time for an update. If you haven’t had a chance yet, please head over to the original, as most of it is still highly relevant today, and it contains the basics which will not be covered in this post. Today I present a New Testament, complete with ethical guidelines, new prospecting, content, and outreach techniques. Throughout this guide I will show you how to accomplish most of these tactics using a culmination of tools like Open Site Explorer, Domain... [...]

Isla McKetta says, “Picture it. A room full of executives from a company you never thought you could land as a client. They’re so engaged in what they are saying that they’re leaning forward in their chairs. The CEO looks poised to ask a question but you can tell she doesn’t want to interrupt your flow. This is the moment content strategists dream of. But if you’re like me, it’s easy to get caught up in how new the field is and wonder, “Am I even doing this right?” There are lots of posts to help you, such as  How to Build a Content Marketing Strategy... [...]

Travis Bliffen says, “You would think that an SEO company would have no problem generating all the leads they can handle. While for some this may be true, the majority of SEOs find themselves wondering where all the clients are. While SEO is a great way to find and close clients, there are still a lot of people who do not know about SEO or online marketing and are not searching for it. If you have ever found yourself searching for leads and coming up empty, here are a few ways to find new clients”. 5 Ways to Find New SEO Clients Website Magazine  [...]