Marketing Land team says, “Search Engine Land’s annual search marketing conference, SMX West in San Jose, California is coming up quickly – March 3-5 2015! Since Silicon Valley is home to major campuses for Google, Facebook, Yahoo, Microsoft and Apple among many others, it’s the perfect location to attend an industry conference in the heart of it all. With just over six weeks until showtime, we wanted to highlight what digital marketers can expect from this year’s power-packed sessions about SEO, SEM, owned and paid social media, local search, mobile marketing, analytics and conversion... [...]

Greg Randall says, “Working alongside SEO specialists is an important part of any long term digital strategy.   What many retailers need to understand is, while looking for credible specialists with proven experiences, you can get started on your own. This article focusses on seven SEO initiatives retailers can execute whether you have a relationship with an SEO specialist or not, and in doing so will lay down a solid SEO foundation the business can benefit from. The challenge for most is where to start and what to focus on. It will all soon be clear”. Seven SEO tips retailers can implement... [...]

Charlene Inoncillo says, “The world of marketing and SEO continues to change, but are you changing with it? Staying on the cutting edge should always be a priority, especially since early adoption has proven more beneficial than ever. Sticking with what works isn’t enough anymore, and marketing isn’t just about analyzing our successes and failures or understanding our returns and losses. It’s about what we do next. In the presentations below, Rand and Dr. Pete will dive deep into where metrics serve us best, as well as what really works to drive traffic and what’s... [...]

We just heard about a new launch (we are late due to our severe illness) for Social Link Machine 2.0. This software builds social links to your sites on autopilot. In fact, what it can do for you is amazing: • It’s Completely Automated: It grabs your content and instantly syndicates it on the 16 most popular authority platforms. • It Builds Social Signals: totally hands-free. • It provides Faster Indexing: integrates into three 3rd party indexing services. • It does everything with a Natural Pattern • It does its posts in Random Order • It creates 2nd Tier Links (links to your... [...]

Chad Pollitt says, “Many of the traditional channels for online content discovery are thoroughly understood and their adoption rates are high. The readily accepted channels—from SEO and PPC, to email and social media broadcasting—can deliver the best content to the right people at the right time. Today, however, the Internet is experiencing a deluge of content, and many channels for content discovery are bloated. Estimates say that  more than 2.73 million blog posts are written and published daily. Many industries are experiencing a content surplus, making it even more challenging... [...]

Travis Bliffen says, “As you know, SEO is a fast changing game and falling behind can spell disaster for your website. There are, however, a handful of tips that can help you stay on top of SEO this year. 1. Schema Markup – Last year we shared tips with you about Schema markup and while at the time it wasn’t a major issue, its importance is growing in 2015. As search grows across numerous devices, Schema markup will be critical in making sure your site contents are properly understood and displayed. 2. Diversification – Ever hear “don’t put all of your eggs in one basket”?... [...]

Rand Fishkin says, “Today I’m going to make a crazy claim—that in modern SEO, there are times, situations, and types of analyses where correlation is actually MORE interesting and useful than causality. I know that sounds insane, but stick with me until the end and at least give the argument a chance. And for those of you who like visuals, our friend AJ Ghergich and his intrepid team of designers created some nifty graphics to accompany the piece. Once upon a time, SEO professionals had a reasonable sense of many (or perhaps even most) of the inputs into the search engine’s... [...]

Allison Howen says, “Search Optics is shedding light on its success in 2014, as the digital marketing provider revealed that it saw 60 percent year-over-year (YoY) growth last year. According to Search Optics, this growth can be attributed to the successful launch of its Blueprint Platform, international expansion and recent acquisition. For starters, the Blueprint Platform enables companies of all sizes to quickly build their online and digital presence across desktops, tablets and mobile devices via responsive Web techniques. Large automotive manufacturers and dealerships, including Jaguar... [...]

Syed Irfan Ajmal says, “Yes, Bing! You really need to take Bing SEO more seriously this year. Here are 5 biggest reasons why I think you need Bing in Your SEO strategy: 1. Bing Is Getting Bigger The Big Bing Theory has come to fruition! With Mozilla making Yahoo its default search engine on Firefox browser, and Yahoo already being powered by Bing Search, the combined US Search Share for the Bing-Yahoo Alliance amounted to 22.9% in December 2014. Moreover, Google ‘s US search share has dropped from 77.3% to 75.2% in the same month making it the biggest drop in its share ever since Statcounter... [...]

Goving Agarwal says, “Do you suspect that Google has penalized your website? The very thought of receiving Google penalty could make your stomach gripe. Yes, it is not easy to digest the fact that all your hard work, all your SEO efforts, and all the money that you have spent on improving the ranking of your website have become useless overnight. The question however is whether Google penalty the end of the tunnel or is there any light at the other end of the tunnel. The good news is that Google penalty is certainly not the end of the tunnel. You could submit reconsideration requests after taking... [...]