Barry Schwartz says, “A few weeks after Google launched their mobile friendly algorithm, Bing announced they will begin rolling out their version of the mobile friendly algorithm for Bing mobile search results in the upcoming months. Unlike Google, Bing did not give us a specific date for the launch. But what we do know is that this ranking algorithm will give a slight benefit to mobile friendly designed web sites in the Bing mobile results. Bing is downplaying the impact searchers or webmasters will see with this update, saying they are going to ensure this does not hurt relevancy and even... [...]
Archive for the 'Search Engine Marketing' Category
Last Summer, Donald VanFossen released software (a WordPress plug-in) that shook up the SEO process. It improves your standing on the SERPs (Search Engine Results Pages). He called it: SERP Shaker. It lets you avoid the tedious, long hours building a single site, hoping it will start ranking sometime down the road. Build multiple sites in the time it used to take to build one. You can build sites in multiple niches. When you find a niche that is generating the results you want, you home in on that niche and build multiple sites in the niche, related niches and sub-niches that complement each other.... [...]
Graham Charlton says, “Google’s recent mobile friendly update gave brands a big reason to optimise for mobile, but is it being tough enough? There are plenty of sites which are just part-mobile. They may have mobile friendly homepages and other pages, but will often switch users to desktop pages which do not work well on mobile. Here are some examples… Barclays Barclays is a good example of this. If you search for Barclays, it looks like the site satisfies Google, with the ‘mobile friendly’ label under the URL. So, as a user, you enter the site assuming it will... [...]
Ayaz Nanji says, “Some 79% of all keywords return search results that integrate at least one Google Universal Search (AKA blended search) element—the additional snippet of media and information that accompanies traditional results—according to a recent report from Searchmetrics. The report was based on data from a large set of keyword searches conducted on Google US search throughout 2014. Searchmetrics has been conducting similar analyses of Universal Search since 2009. Some 55% of search results for the keywords tested included video integration; 40%, images; 16%, shopping product... [...]
About 6 months ago, Walt Bayliss released his popular video distribution software, Hydravid. Many marketers who recognize the importance of having their videos seen by a wide audience are using this software to syndicate their videos to websites around the world. Now, he has just released Hydravid Xray/u>, a companion program that lets you analyze the competition for your keywords. In mere seconds, it searches competitive videos and shows you key performance measures for them, such as: • Number of views • Number of Likes and Dislikes • Date Published • The user who published it •... [...]
Eric Enge says, “In my last column, I wrote about how to use term frequency analysis in evaluating your content vs. the competition’s. Term frequency (TF) is only one part of the TF-IDF approach to information retrieval. The other part is inverse document frequency (IDF), which is what I plan to discuss today. Today’s post will use an explanation of how IDF works to show you the importance of creating content that has true uniqueness. There are reputation and visibility reasons for doing this, and it’s great for users, but there are also SEO benefits. If you wonder why... [...]
MOZ team says, “Making changes to your brand is a huge step, and while it’s sometimes the best path forward, it isn’t one to be taken lightly. In today’s Whiteboard Friday, Rand offers some guidance to marketers who are wondering whether a rebrand/redirect is right for them, and also those who are considering consolidating multiple sites under a single brand“. Should I Rebrand and Redirect My Site? Should I Consolidate Multiple Sites/Brands? – Whiteboard Friday MOZ Blog [...]
Just deValk says, “Search engines crawl your site to get the contents into their index. The bigger your site gets, the longer this crawl takes. It’s important that the time spent crawling your site is well spent. If your site has a 1,000 pages or less, this is not a topic you’ll need to think about much. If you intend on growing your site though, keep on reading. Acquiring some good habits early on can safe you from huge headaches later on. In this article we’ll cover what crawl efficiency is and what you can do about it. All search engines crawl the same way. In this article... [...]
Dr. Peter J. Meyers says, “For years now, we (and many others) have been recommending keeping your Meta Descriptions shorter than about 155-160 characters. For months, people have been sending me examples of search snippets that clearly broke that rule, like this one (on a search for “hummingbird food”). For the record, this one clocks in at 317 characters (counting spaces). So, I set out to discover if these long descriptions were exceptions to the rule, or if we need to change the rules. I collected the search snippets across the MozCast 10K, which resulted in 92,669 snippets. All of... [...]
Chris Sheen says, “Does content marketing need to evolve so it doesn’t go the way of the humble pager? We marketers talk about content and storytelling a lot, but we may have taken our eyes off the most important thing of all: what our customers think. A couple of weeks ago an article on LinkedIn piqued my interest. In ‘Is Trust the New Currency?’, Microsoft’s Geoffrey Colon tears into the marketing and advertising industry’s current obsession with content and storytelling. As someone who takes creating content and ‘telling stories’ pretty seriously, it was a pretty... [...]