Effective keyword research helps you to discover words and phrases that people use in search engines. By identifying these words and phrases you can optimize your content for search engine result pages. Vertical Leap‘s Michelle Hill is hosting a webinar ‘How to do keyword research using free tools’ featuring Marie Turner on Wednesday, June 3, 2020. Hill says, “Keyword research is key to the success of your SEO and PPC strategies as it helps you continually find new opportunities to connect with your audiences. As competition in the search results continues to grow and available... [...]

Effective keyword research and targeting leads you gain better search engine performance. And by research your competitor’s SEO strategies you can improve yours. MOZ team has published a new video ‘Which of My Competitor’s Keywords Should (& Shouldn’t) I Target?’ featuring Rand Fishkin. MOZ team says, “You don’t want to try to rank for every one of your competitors’ keywords. Like most things with SEO, it’s important to be strategic and intentional with your decisions. In this fan favorite Whiteboard Friday, Rand shares... [...]

Keyword research remains at the heart of an SEO strategy. By selecting the most appropriate keywords you can create content that gets you desired web traffic from search engines. To help you smoothly perform the keyword research process, SEMrush contributor Rob Woods has shared a list of 12 useful keyword research tools. Woods says, “Keyword research isn’t just about a “keyword”; it is about phrases and questions your target audiences are using to find the answers, products, and services they need. These phrases and questions a critical component of any form of a marketing... [...]

LSI (Latent Semantic Indexing) keywords are words and phrases that Google sees as semantically-related to a topic. In most cases LSI keywords are synonyms to the word searched for. Ahrefs’ Joshua Hardwick has shared a comprehensive article on LSI keywords. Hardwick says, “Latent Semantic Indexing (LSI), or Latent Semantic Analysis (LSA), is a natural-language processing technique developed in the 1980s. Unfortunately, unless you’re familiar with mathematical concepts like eigenvalues, vectors, and single value decomposition, the technology itself isn’t... [...]

Google’s BERT (Bidirectional Encoder Representations from Transformers) algorithm update is considered one of the most significant algorithm updates in the recent past. To help you adjust with the new algorithm, Seer Interactive contributor Taylor Hurff has shared five steps to find BERT keywords. Hurff says, “To find new keywords you rank for after BERT and those you stopped ranking for after the update, you’ll need to head over to Google Search Console. You can attempt this same process with SERP tracking tools, but as we mentioned above, they won’t be nearly as comprehensive... [...]

SEO keywords are used in website copy to attract relevant, organic search traffic and improve your site ranking. Well defined keywords help your target audience to find the most appropriate content on your website. Distilled contributor Robin Lord has shared eight steps to help you rank your website for specific keywords. Lord says, “I’ve started working with teams who have spent months or years trying to perfect their technical setup, who’ve invested thousands in link building campaigns but haven’t made sure they include the keyword they are targeting on the relevant page.  I... [...]

Your holiday marketing efforts need a strong SEO strategy for reaching more people online. And for better SEO performance you need an ability to perform effective keyword research. Searchmetrics contributor Jordan Koene has published a new podcast episode ‘Building and Assessing a SEO Holiday Keyword List’ featuring Tyson Stockton. Koene says, “Santa is always making his list and checking it twice, and Searchmetrics is following suit with our holiday triage mode checklist to help keep SEOs on track during a hectic holiday season. Join Ben and Searchmetrics’ Director of Services... [...]

Keywords play very important role in achieving higher search engine rankings. There are several tools that help you to perform keyword research. But it is the context that plays larger role in the whole process. Search Engine Journal contributor Corey Morris has shared an eight-step guide to help you run through the process of keyword research. Morris says, “We need to be careful to choose the right keywords to optimize for. We can do so by taking an approach that includes specific principals to keep us on track for the right targeting for our organizations. 1. Identify Goals It might... [...]

Google defines negative keyword as “a type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase. This is also known as a negative match”. Keeping the above explanation in mind, we would always try to stay away from negative keywords. PPC Hero contributor Emma Smith has published an article to help you use negative keywords for your benefit. Smith says, “You can only get so granular with your keywords, and it is inevitable that your ads will show for searches that aren’t... [...]

Keyword research is an essential aspect of your SEO process. Selection of right keywords helps you to achieve your desired spot in the search results. TechChrunch Glen Allsopp has shared eight useful ways to improve your keyword research in 2019. Allsopp says, “In this article, I will highlight some of the most overlooked ideas and sources of data to reveal words and phrases relevant to your business that are high in intent but lacking in competition. If you can find the keywords your audience are searching for, but your competitors haven’t found, you can leverage a huge advantage to increase... [...]