8-Step Guide to Choosing Right Keywords
Keywords play very important role in achieving higher search engine rankings. There are several tools that help you to perform keyword research. But it is the context that plays larger role in the whole process.
Search Engine Journal contributor Corey Morris has shared an eight-step guide to help you run through the process of keyword research.
Morris says, “We need to be careful to choose the right keywords to optimize for.
We can do so by taking an approach that includes specific principals to keep us on track for the right targeting for our organizations.
1. Identify Goals
It might seem like it goes without saying, but we have to start with goals for any organic or paid search effort.
Knowing ultimately what we want to accomplish at a business or organizational level and working backward to determine how search influences it is our starting point.
If we want to grow our leads, sales, engagement, or other metrics, by a certain amount, we can determine how many search conversions and traffic we need.
To get the traffic, we have to be found for specific keywords and topics”.
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