Keyword research remains at the heart of an SEO strategy. By selecting the most appropriate keywords you can create content that gets you desired web traffic from search engines.

To help you smoothly perform the keyword research process, SEMrush contributor Rob Woods has shared a list of 12 useful keyword research tools.

Woods says, “Keyword research isn’t just about a “keyword”; it is about phrases and questions your target audiences are using to find the answers, products, and services they need. These phrases and questions a critical component of any form of a marketing campaign. 

While gathering this data can be very time-consuming when you have completed your keyword research, you should have valuable information you need for:

  • Creating better SEO strategies
  • PR campaigns 
  • Content ideation — video, text, social, etc.

Keyword Research Tools

There are a lot of free tools for you to use that can help you gather this essential information. I am going to break down 12 tools that are free, easy to use, and full of valuable data marketers and businesses can use to improve their marketing strategies”.

12 Best Free Keyword Research Tools for 2020

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