In digital marketing, few subjects are as complex as Search Engine Optimization (“SEO”). Since its inception many years ago and throughout its evolution in accord with Google’s algorithm (we explain why the focus is on Google, below), it remains a marketing cornerstone. At its core, SEO seeks to increase organic traffic through improved visibility in search engine results, and in turn, to improve conversions and sales. It is a long, overarching, and challenging process, however, and improving the results takes time. Thus, few things are as distressing for SEO-seeking website owners... [...]

Effective keyword research and targeting leads you gain better search engine performance. And by research your competitor’s SEO strategies you can improve yours. MOZ team has published a new video ‘Which of My Competitor’s Keywords Should (& Shouldn’t) I Target?’ featuring Rand Fishkin. MOZ team says, “You don’t want to try to rank for every one of your competitors’ keywords. Like most things with SEO, it’s important to be strategic and intentional with your decisions. In this fan favorite Whiteboard Friday, Rand shares... [...]