Google defines negative keyword as “a type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase. This is also known as a negative match”.

Keeping the above explanation in mind, we would always try to stay away from negative keywords.

PPC Hero contributor Emma Smith has published an article to help you use negative keywords for your benefit.

Smith says, “You can only get so granular with your keywords, and it is inevitable that your ads will show for searches that aren’t related to what you are advertising. The problem with this is that it costs money to show your ads, so what do you do to prevent your ads from showing for these searches? This is where negatives come into play. Negative keywords are the keywords you add into your account that you don’t want your ads to show for. There are a few different ways to find negatives, and there are also a few different ways to exclude them, so let’s cover both.

Finding Negatives

When you are looking for negatives to exclude in your account, sometimes the terms you don’t want to show for will be obvious, but sometimes you will have to do a little research. One place to start is the Keyword Planner in Google”.

Negative Keywords: How to Use Them and Why They’re Important

PPC Hero

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