Video has turned out to be one of the most popular marketing tools. It helps you easily connect with the audience and effectively communicate the message to them. Entrepreneur contributor Dmitry Dragilev has shared four ways to help marketers improve their marketing with video tools. Dragilev says, “Here’s how you can use video to attract and convert more customers. Using video to raise awareness. Connecting with new customers is probably the most natural way to use video in your marketing funnel. From ads to how-to’s to expert interview and conference recordings, video can... [...]
Archive for the 'Online Video Marketing' Category
Video is an integral part of today’s marketing strategies and after the Stories wave it has become even more stronger and dominant. Creating the video content that can help you capture the attention of your prospects is a challenge and to deal with it Entrepreneur contributor Anna Johansson has shared five ways. Johansson says, “It’s not enough to just create a pretty video with 4k cameras. In modern marketing, you need video that sells. Here are five specific actions you can take to create compelling marketing videos: 1. Speak directly to your audience. The message or story is... [...]
Mobile has turned out to be the ultimate way to reach out millions of people. And one of the most engaging thing that the mobile users find is watching videos. By creating and publishing your marketing campaigns over the mobile you can secure more sales online. AdWeek team has published five tips to help brands create effective mobile video campaigns in the year 2019. On measuring the right statistics, the AdWeek team says, “The aim of every single advertising campaign will be to drive sales, increase visits to a store or make the target audience engage with the brand in a certain way. So... [...]
Video has been an integral part of our marketing strategies and it helps us achieve better ROI by establishing close connection with the audience. Today video rules the party on all the social media platforms in the form of Stories. Entrepreneur magazine contributor Syed Balkhi has shared five video marketing trends for the year 2019. Balkhi says, “Video is arguably the most entertaining and addicting form of content online. In fact, according to Google, half of 18-to-34-year-old YouTube subscribers would drop what they’re doing to watch a new video by their favorite creator. But video... [...]
YouTube is a great platform to publish your videos and improve your branding efforts. By correctly understanding this platform’s algorithms you can effectively plan and execute your video marketing strategy. HubSpot’s Clifford Chi has shared an update to the company’s ‘Guide to YouTube’s Updates & Changes’. Chi says, “YouTube’s algorithm serves the most relevant, personalized videos to their users on five different sections of their platform: search, home, suggested videos, trending, and subscriptions. By helping users find the videos they’re most... [...]
Opt-in marketing, as we know it, is a form of marketing with permission. Here you take the consent of the subscriber for future communications. The new wave that could survive here is opt-in video marketing. Still we need some time to find out how impactful it could be. Forbes contributor Paul Talbot has shared an article talking about the implications of opt-in video marketing. Talking about the future of this form of marketing, Talbot says, “It may indeed be huge if the perception of value shifts and the potential quality of the audience is recognized. Favorable campaign results can quickly... [...]
Video has become a handy tool that most brands have been using in their own ways. Different experiments with the video marketing have revealed promising results. Video can be optimized in various formats. Econsultancy columnist Nikki Gilliland has shared five examples of brands using vertical video. Gilliland says, “Not all marketers are so keen to embrace vertical video, it seems, with some brands still persisting with landscape in order to convey greater context and depth. In contrast, we’ve also seen a number of brands embrace and succeed with vertical, perhaps proving why others should... [...]
Video is a vital element that helps brands enhance their sales. The video content also helps you drive more popularity for your brands. All you need to do is rightly utilize this tool. Search Engine Land columnist Joe Goers has shared six ways to help marketers boost their organic video results. Goers says, “ow can digital marketers capitalize on the growing importance of video? Below are 6 recommendations to boost your organic video results. 1. Analyze your video library and understand current visibility Do you have all your videos identified, categorized, prioritized and optimized? If not,... [...]
Video is an important part of our marketing strategy. It helps us easily convey the message in an effective manner. The Entrepreneur magazine contributor Hope Horner has shared some strategies to place the video at the right place for better conversion opportunities. Horner says, “The opportunity for video placement exists everywhere on a business’s website. However, there are five “biggies” when it comes to the easiest places to incorporate new videos in addition to the home page: 1. Your “About Us” page Where does a person go to find out more information about... [...]
The Small Business Trends team has published the findings from a survey conducted by Animoto on how marketers see the video as a sales booster. According to the results, 73% marketers create at least two videos a month for social media marketing and 93% of them believe that video helps them get new customers. Here are some more findings. 73% of customers say that they have been impacted by a brand’s social media presence 57% watch more video ads on social media than on TV 32% of them check for brand’s social media before going to its website. 93% of Marketers Say Video Has Brought New Customers Small... [...]