Video is an integral part of today’s marketing strategies and after the Stories wave it has become even more stronger and dominant.

Creating the video content that can help you capture the attention of your prospects is a challenge and to deal with it Entrepreneur contributor Anna Johansson has shared five ways.

Johansson says, “It’s not enough to just create a pretty video with 4k cameras. In modern marketing, you need video that sells. Here are five specific actions you can take to create compelling marketing videos:

1. Speak directly to your audience.

The message or story is the most important element of an effective video campaign.

According to Paul Xavier, a commercial filmmaker who manages over $100,000 /month in commercial campaigns, it’s imperative that business leaders think about how their videos directly educate & entertain viewers.

“A video doesn’t have to go viral or be funny to sell. It needs a message that shows how your client’s product or service is the best solution for the viewer problems,” Xavier wrote on his blog.

In other words, online video should be created and shared with purpose”.

What Are the Secrets to Creating Social Media-Friendly Videos That Sell? Here Are 5 Answers.


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