The latest ‘Econsultancy’ blog post is titled “Four things to avoid when creating a tablet experience for customers”. Carin van Vuuren says, “Nothing frustrates the mobile consumer more than forcing them to view your desktop site on mobile. Today’s consumers are educated and nimble on mobile and their expectations are significantly heightened when engaging a brand on tablet. With 43% of tablet users spending more time on tablet than on desktop, companies are increasingly optimizing tablet browsing and shopping to make it easier for consumers who want a seamless... [...]

The latest ‘Econsultancy’ blog post is titled “Five ways to drive international sales online”. Ian McCaig says, “Explosive growth in ecommerce has enabled retailers to quickly and easily achieve excellent national coverage. However, the bigger picture is now about becoming an international retailer. Here are five easy ways for you to reach your customers globally. 1. Greet your visitors Simple but effective, by using a visitor’s IP address, you can quickly determine their country. You can then greet users with simple messages, welcoming them to your website, while... [...]

The latest ‘Econsultancy’ blog post is titled “Optimize your offline marketing online: lessons from Planet Fitness”. Charity Stebbins says, ““So, what do you do for a living?” “I lift things up and put them down.” If that exchange isn’t ringing a bell, perhaps Planet Fitness’s commercial catchphrases will: “Not his planet, yours.” “No Gymtimidation, no lunks.” “We’re not a gym, we’re planet fitness.” “Lunk alarm.” These catchphrases are all part of a $10-12m offline marketing campaign by Planet Fitness, the fastest-growing gym in... [...]

The latest article on the ‘The Future of Ink’ blog is titled “How to Create Your Marketing Funnel the Right Way″. Karon Thackston says, “If you’ve been involved with publishing very long, you know (even if you have a physical book printed by one of the prominent, mainstream publishers) you are responsible forpromoting itif you want to see any real sales. Likewise, if you’ve been in marketing very long, you’re familiar with the term “marketing funnel.” It’s a long-standing phrase that explains the progression a lead takes to becoming a customer. The funnel has a beginning... [...]

The latest article on the ‘The Future of Ink’ blog is titled “Behind the Microphone – Internet Radio Is A Great Online Marketing Strategy″. Kathleen Gage says, “Chances are you are looking foreffective online marketing strategies.The beauty of the Internet are the vast choices available for marketing and promoting to gain massive visibility. One of my favorites is Internet Radio, withBlog Talk Radiobeing one of the most popular and well known platforms. Radio is a fabulous medium for a number of reasons. You canreach a global market,easily position your expertise and optimize your personality“. Behind... [...]

The latest MOZ blog post is titled “6 Steps to Compiling an Integrated Online Marketing Strategy”. Stephanie Chang says, “In the face of resource constraints, simply put, no one has time to do it all. We all face the dilemma of how to prioritize our online marketing activities in a world that constantly demands more, and this post aims to help you develop a consistent and integrated framework to navigate an increasingly complex ecosystem“. 6 Steps to Compiling an Integrated Online Marketing Strategy MOZ Blog  [...]

The latest article on ‘MarketingProfs’ is titled “How Klout Can Guide Your Online Marketing Strategy”. Nicholas A. Kosar says, “A law industry business development consultant I know says it takes on average 17 “touches” with a prospect before turning him or her into a client. Whether that’s the number or not, the point is clear: It takes sustained engagement to bring in business. So, whether you’re a consultant, a lawyer, an accountant, or any other kind of professional, why would people engage with you? The answer is simple: They trust you. And if you have some... [...]

The latest article on  ‘Marketing Land’ is titled “6 Analytics Tips To Predict Your Online Marketing Revenue In 2014”. Benjamin Vigneron says, “Though 2014 has just started and most budgets have been allocated to individual acquisition channels, it is not too late to analyze how to best utilize those budgets over time. In order to do so, one should not confuse short-term goals with long-term goals, since the long-term ROAS will eventually tend to be greater than you are currently seeing. Below are six items online marketers should factor in when defining their short-term... [...]

The latest article on ‘Business 2 Community’ is titled “Mobile App vs. Mobile Web for Online Marketing?”. Patrick Murphy says, “A key issue for companies is the mobile versus app debate, and whether there is an argument for producing a mobile application versus a mobile site. There are clear arguments for both applications and mobile sites. While some companies believe that mobile development priorities should be focused on either a mobile site or an application, the reality is that consumers are using both channels, so an integrated approach is the optimal solution“. Mobile... [...]

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “2014: 5 Online Marketing Trends to Watch”. Radhika says, “So we’re well and truly into 2014 and I figured this is the perfect time to review what is going on in the online marketing space. What are the trends to watch out for in the coming year? What are the predictions? Should you spend some time acquiring new skills? Whoa! That’s a lot of questions, but OK, I’ll try to answer them all. In no particular order, these are my top picks: 1. Content Marketing ROI The buzz around content marketing hasn’t died … yet.... [...]