The latest article on ‘MarketingProfs’ is titled “How Klout Can Guide Your Online Marketing Strategy”.

Nicholas A. Kosar says, “A law industry business development consultant I know says it takes on average 17 “touches” with a prospect before turning him or her into a client. Whether that’s the number or not, the point is clear: It takes sustained engagement to bring in business.

So, whether you’re a consultant, a lawyer, an accountant, or any other kind of professional, why would people engage with you? The answer is simple: They trust you.

And if you have some influence within your industry, your field of expertise, or your geographic region, they will be all the more likely to trust you. It’s that simple“.

How Klout Can Guide Your Online Marketing Strategy


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