The latest article on ‘Business 2 Community’ is titled “Mobile App vs. Mobile Web for Online Marketing?”.

Patrick Murphy says, “A key issue for companies is the mobile versus app debate, and whether there is an argument for producing a mobile application versus a mobile site.

There are clear arguments for both applications and mobile sites. While some companies believe that mobile development priorities should be focused on either a mobile site or an application, the reality is that consumers are using both channels, so an integrated approach is the optimal solution“.

Business2Community.com

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