The latest ‘Econsultancy’ blog post is titled “Optimize your offline marketing online: lessons from Planet Fitness”.

Charity Stebbins says, ““So, what do you do for a living?”

“I lift things up and put them down.”

If that exchange isn’t ringing a bell, perhaps Planet Fitness’s commercial catchphrases will: “Not his planet, yours.” “No Gymtimidation, no lunks.” “We’re not a gym, we’re planet fitness.” “Lunk alarm.”

These catchphrases are all part of a $10-12m offline marketing campaign by Planet Fitness, the fastest-growing gym in America.

The TV ads are funny and focused, they have real viral star quality. They’re aimed at the pain points of inactive people, who tend to feel insecure or annoyed by showiness at the gym“.

Optimize your offline marketing online: lessons from Planet Fitness

‘Econsultancy’ Blog

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