Marketing Land has reported that the US consumer spent $6.22 billion online on Black Friday this year. The data comes from an Adobe report.

Robin Kurzer says, “Shoppers dropped a record $6.22 billion online on Black Friday, according to Adobe Analytics datareleased this weekend — an increase of 23.6 percent over last year.

Adobe’s report is based on an analysis of more than 1 trillion visits to U.S. specific sites and 55 million SKUs.

The shopping weekend was peppered with new holiday shopping records and emerging trends such as an increasing number of consumers making purchases on the actual Thanksgiving holiday, usually from their phones.

Shoppers are going straight from the turkey to their phones. Though we’ve reported before that consumers are starting their holiday shopping earlier than ever, Adobe’s data shows that Thanksgiving Day itself is now the fastest growing shopping day with 28 percent growth in revenue over last year”.

Consumers spent a record $6.22 billion online on Black Friday

Marketing Land

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