Search Engine Land has reported that Google has launched special Black Friday, Cyber Monday deals ad unit. These units display the deal you are offering.

Ginny Marvin says, “To help retail advertisers increase their exposure for their Black Friday and Cyber Monday deals this year, Google has launched a new experiment with promotion extensions in Google Ads.

What’s the experiment? Now through Nov. 27,  Google may serve a specific Black Friday promotion ad format when people search for the following Black Friday and Cyber Monday related keywords and their variations: “black friday deals”, “black friday <product name> deals”, “black friday <company name> deals” and their variants.

The ads are powered by promotion extensions, which debuted around this time last year”.

Google launches special Black Friday, Cyber Monday deals ad unit

Search Engine Land

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