Email marketing needs to be done in such a way that you are not seen as an unwanted guest in the inboxes. Privacy is a sensitive thing in today’s customer-centric world and you need to respect it.

AWeber contributor Tom Tate has shared three email marketing rules that marketers should follow this holiday season.

Tate says, “Plan to send emails this holiday marketing season?

Stay off your subscribers’ naughty list by following these 3 email rules. They’ll help you reduce unsubscribes, increase your sales, and get the right message into the right person’s hands.

Let your subscribers mute your emails

Problem: Promotional email volume increases significantly during the holiday season.

And what do most people do when the volume is high? They hit the “unsubscribe” link. Sending just one too many emails in a given time period might push your average reader to reconsider their subscription.

Solution: Include a “mute” button or link in your emails. This will  reduce your unsubscribes during periods of increased sending. Your audience might want to stay on your list and hear from you . . . just not right now, or not about this particular topic/promotion“.

The 3 Email Rules You Must Follow This Holiday Marketing Season

AWeber