MarketingProfs is hosting the ‘Email Marketing Friday Forum’ on Friday, January 14, 2022. The MarketingProfs team says, “Do you find yourself churning out average marketing emails with forgettable personality? Maybe you scatter some automation and toss in a {FirstName} here and there… but you’re still not sure that it’s enough. How do you make email more memorable and impactful? Register now to attend our Email Marketing Friday Forum. You’ll get three educational sessions, live Q&A, and resources. Can’t make it on January 14? Don’t worry.... [...]
Archive for the 'email marketing' Category
In today’s busy schedules and competitive environment, it is difficult to get people to open and read your emails. Content Marketing Institute contributor Ann Gynn has shared some useful tips to help you write emails that get opened and read. She says, “Tips one to eight come from Nancy Harhut, chief creative officer HBT Marketing, who gives her best advice for getting your emails noticed and believed. The last three tips (nine to 11) contain advice specific to emails newsletters and come courtesy of Dennis Shiao and Ashley Guttuso. Dennis, founder of Attention Retention, created and... [...]
Effective email marketing helps you communicate directly with your target audience and build long-term relationships with your customers. Business 2 Community contributor Alejandra Zilak has shared 12 email marketing best practices for building relationships. Zilak says, “Let’s get back to email marketing. How can you use this tool to build relationships clients wax poetic about? Show Your Human Side Presenting yourself only as a logo is impersonal — especially in a day and age when people are used to knowing more about the core values and relatability of a business. You can show this... [...]
MOZ has published the latest video episode of Whiteboard Friday. The video titled ‘5 Simple Tips for SEO + Email Marketing Flywheels’ features Cyrus Shepard. The MOZ team says, “If you haven’t been using email marketing tactics to support your SEO efforts, now is the time to start. In today’s episode of Whiteboard Friday, Cyrus explains how to use the complementary powers of these strategies over and over again, so that each becomes bigger and more powerful the more you do it.” MOZ [...]
Having a large subscriber base is a thing to be proud of, but the list has to be responsive. You have to keep cleaning your email list to get the best response from your email marketing campaigns. HubSpot contributor Pamela Vaughan has shared five useful tips to clean up your email list. She says, “Making sure your email lists are clean and targeting the right audience increases your ROI and decreases the chances of your marketing emails being flagged as spam. Cleaning up your email lists gives you a better chance to reach and engage your audience. Every company is different so clean up can... [...]
Email is one of the most trusted marketing tools. Effective email marketing helps you stay close to your audience and inform them about your products and services. Search Engine Lan team has shared 10 reasons why email is more important than ever. The SEL team says, “Email is a powerful marketing tool. And email with signatures can be a great way to add a personal touch. If you’re new to email signatures, you may be wondering what they are and why your brand needs them. And if you use corporate signatures already, you may not be getting the most out of them right now. In this post, you’ll... [...]
Email has been one of the most widely used and popular ways to reach your prospects and promote your products. MOZ contributor Miriam Ellis has published an interview with Hank Hoffmeier, Strategic Insights Manager at iContact. Ellis says, “I believe reading Hank’s tips and talk on trends today will make 2022 the year you center email in your customer service strategy for its welcome privacy, usefulness, familiarity, cost effectiveness, and excellent conversion potentials. The profit and popularity of email marketing Miriam: A stat which stunned me is that email marketing generates $42... [...]
A well-written email can help you win more customers. By crafting persuasive emails, you can also improve trust and authenticity. Quick Sprout has published a short guide called ‘How to Write a Sales Email’. The Quick Sprout team says, “Attractive prospects receive tens, if not hundreds, of cold emails a day. Given this reality, it’s no wonder that most people are quick to pull the trigger on the delete button. Your prospects only have a few moments to scan their inbox and decide whether your email is worth opening. It may sound like an impossible task, but a well-crafted sales... [...]
Email turns 50 this month. It has been one of the most powerful tools we have ever had. It has simplified our lives and being marketers, we are the ones who have utilized emails most often. Dominic Smith, Content Lead at Google Workspace has published this must-read article titled ‘Email is 50 years old, and still where it’s @’. He says, “50 years ago this month, Ray Tomlinson sent the very first email. He was a programmer working on ARPANET, the system that laid the groundwork for what would become the internet as we know it today. He tested the messaging system by sending... [...]
Emojis have been a common element in our communication today. But when it comes to email marketing, it is a question whether we should use them in the email content or subject lines. To helps us, AWeber contributor Sean Tinney has published an in-depth article on using emojis in your email subject lines. Sean says, “Emojis are such a common part of our digital lives, that it’s hard to believe there was a day when I used to have to say I’m happy, sad, or angry — with words 😳. Today, it’s commonplace in text and social media to simply give a thumbs up 👍 and people understand what... [...]