Email marketing is a direct and personalized way to communicate with customers. It’s a type of direct digital marketing that involves sending promotional or informational content. AWeber contributor Sean Tinney has published an article featuring 14 easy to implement email marketing best practices to improve results. Sean says, “No matter what your business is or what industry you’re in, some tried-and-true best email marketing best practices can only help guide you to success. 1 – Create emails that are easy to scan and read Your subscriber’s inboxes are busy. To cut through... [...]

Email stands tall when it comes to achieving your marketing goals. With right set of tools and content, you can get mesmerising results. HubSpot contributor Pamela Vaughan has published an article featuring three email marketing best practices that actually drive results. She says, “Below are different best practices to remember at various points of your email marketing campaign. Email Formatting Best Practices  When formatting your emails, make sure to: Avoid using ‘No-Reply’ in the sender’s email address. Have you heard of CAN-SPAM? This longstanding piece of legislation... [...]

Effective email marketing helps you communicate directly with your target audience and build long-term relationships with your customers. Business 2 Community contributor Alejandra Zilak has shared 12 email marketing best practices for building relationships. Zilak says, “Let’s get back to email marketing. How can you use this tool to build relationships clients wax poetic about? Show Your Human Side Presenting yourself only as a logo is impersonal — especially in a day and age when people are used to knowing more about the core values and relatability of a business. You can show this... [...]

Email is one of the most powerful marketing tools. It helps you to stay in touch with your prospects and promote your products and services in personalized manner. Search Engine Watch contributor Manish Dudharejia has shared four email marketing practices to help you improve your business performance in 2020. Dudharejia says, “Let’s break down the best practices that businesses should be using as they transition their marketing strategies for the new year. 1. Embrace the concept of smart permission-based advertising Email marketing used to be sort of a wide net that was... [...]