Email has been one of the most widely used and popular ways to reach your prospects and promote your products.MOZ contributor Miriam Ellis has published an interview with Hank Hoffmeier, Strategic Insights Manager at iContact.Ellis says, “I believe reading Hank’s tips and talk on trends today will make 2022 the year you center email in your customer service strategy for its welcome privacy, usefulness, familiarity, cost effectiveness, and excellent conversion potentials.The profit and popularity of email marketingMiriam: A stat which stunned me is that email marketing generates $42... [...]
Archive for the 'email marketing' Category
A well-written email can help you win more customers. By crafting persuasive emails, you can also improve trust and authenticity.Quick Sprout has published a short guide called ‘How to Write a Sales Email’.The Quick Sprout team says, “Attractive prospects receive tens, if not hundreds, of cold emails a day. Given this reality, it’s no wonder that most people are quick to pull the trigger on the delete button. Your prospects only have a few moments to scan their inbox and decide whether your email is worth opening. It may sound like an impossible task, but a well-crafted sales... [...]
Email turns 50 this month. It has been one of the most powerful tools we have ever had. It has simplified our lives and being marketers, we are the ones who have utilized emails most often.Dominic Smith, Content Lead at Google Workspace has published this must-read article titled ‘Email is 50 years old, and still where it’s @’.He says, “50 years ago this month, Ray Tomlinson sent the very first email. He was a programmer working on ARPANET, the system that laid the groundwork for what would become the internet as we know it today. He tested the messaging system by sending... [...]
Emojis have been a common element in our communication today. But when it comes to email marketing, it is a question whether we should use them in the email content or subject lines.To helps us, AWeber contributor Sean Tinney has published an in-depth article on using emojis in your email subject lines.Sean says, “Emojis are such a common part of our digital lives, that it’s hard to believe there was a day when I used to have to say I’m happy, sad, or angry — with words 😳.Today, it’s commonplace in text and social media to simply give a thumbs up 👍 and people understand what... [...]
In email marketing, the most important element is your email database. By getting more and more subscribers to your publications or the emails of people interested in your products, you can improve the chances of email marketing success.AWeber has published a new video ‘Growing your email list’ with some useful ways to help you grow your email list.The AWeber team says, “Everyone has to start somewhere. Or maybe you already have a list of email subscribers, but want to expand your audience? Check out this video to learn some ways to start a list and continue to grow one. AWeber... [...]
A strong email marketing strategy can help you to achieve your sales goals. By observing successful content marketing campaigns, you can create your own.HubSpot has published a new video ‘6 Great Email Marketing Campaigns Examples (As Chosen By Experts)’ to help you create great email marketing campaigns.The HubSpot team says, “In this video, we’re covering 6 great email marketing campaigns. Don’t just take our word for it, these were chosen by the experts! Keeping your customers engaged via email can be a bit tricky but with these 6 different campaign ideas, you’ll be... [...]
Email marketing is used by thousands of businesses of all sizes around the world. It is one of the most popular forms of marketing due to its low cost, wider reach, and instant impact.AWeber contributor Kelly Forst has published a guide to running successful email marketing campaigns.She says, “To get great results, you need to do more than send out random emails. Your campaign should be carefully planned out and tracked for effectiveness. Here are crucial steps to take when running an email campaign.Identify your goalsYou should never make a move without having specific goals in mind.... [...]
Email autoresponders allow you to manage your list passively while leveraging automation to drive conversions.Quick Sprout contributor Lars Lofgren has published an article sharing a list of the nine best email autoresponders.He says, “What’s the best email autoresponder? After extensive research and testing, I’ve narrowed down the top eight autoresponders on the market today. Continue below to learn more about the features, benefits, pricing, use cases, and potential drawbacks for each one.#1 – GetResponse — Best Overall Email AutoresponderSTARTS AT $15UNLIMITED DAILY... [...]
Email is one of the most powerful tools for reaching your target audience and boosting your sales. With developing technology, you can use email to share a variety of content. Video is one of them.Content Marketing Institute has shared an in-depth article analyzing the impact of video email on the audience.The CMI team says, “This week, new research into video email gets synapses firing. A content collaboration taps into the drive to create. And a helping hand in the greeting card aisle turns into a savvy way to introduce a new service.This is your audience’s brains on video emailsIt... [...]
Well-designed email marketing campaigns can help you get more sales. With persuasive emails, you can continue to stay in touch with your subscribers and reap the benefits.Social Media Examiner‘s Michael Stelzner has shared three ways to help you refine your email marketing strategy.He says, “Here are some steps you can take to refine your email marketing strategy for better results.#1: Capture Emails With Pop-Up, Flyout, or Inline FormsThere are a few strategies available to get an email address from someone, including simply asking them in a private message on social media. But... [...]