It has been said that 63% of marketers and business owners fail because their sales page copy doesn’t convert prospects into leads. That seems reasonable, although I haven’t found any corroboration. Whatever the exact percent is, sales pages are at the heart of online selling. They need to be done well to get the maximum results. The two most popular ways of writing copy for sales pages for products and services: 1. Hire an Expensive Copywriter – you don’t know if they are good or bad at writing – the moment they are enrolled, they become a cost to you! 2. In-house Copywriting –... [...]
Archive for the 'email marketing' Category
Well-planned email marketing campaigns can help you to grow your business exponentially. With persuasive email campaigns, you can win customers’ trust. 99 Firms has published an article highlighting 14 useful tips to create effective email campaigns. The 99 Firms team says, “To provide you with the most accurate email marketing tips and help you get the most out of your email marketing campaign, we’ve created the infographic below to provide you with the most efficient hacks, supported by case studies. Tips and Techniques to Create Effective Email Campaigns 1. Subject Line Usually,... [...]
The discout offer for Matt Bacak’s Secret Email System started in October, 2020. Over 15,000 copies have been sold. We bought our copy long ago. But today, at midnight, the sale finally ends. Bacak is an email marketer with long-standing success. We first met him in 2006, and he was already a famous marketer and a marketing trainer. He knows what he is doing, and for the next few hours, you can share in that knowledge for only $5.60. Remember, email marketing is the most productive marketing tool ever if you use it well. Bacak wants to be your mentor so you don’t waste time or money... [...]
Email marketing is one of the most successful marketing techniques. By learning about your subscribers, you can create highly relevant campaigns that bring more revenue. HubSpot contributor Rebecca Riserbato has shared seven useful strategies to help you know your email subscribers. He says, “In this post, let’s review the top strategies you can use to get to know your email subscribers according to research. 1. Use analytics. A great way to learn about your current email subscribers is to dive into your analytics. Find out what emails perform best. Is there a pattern? What topics is... [...]
An interactive email includes functional elements that invite readers to engage with the content by tapping, swiping, clicking, or simply watching. Interactive elements can be anything from a GIF and illustration to a quiz or countdown timer. HubSpot contributor Martina Bretous has shared some useful tips to make your emails interactive. She says, “We know interactive elements make emails more engaging and can increase your conversions. But when do you usually use them? Technically, you can implement them anytime but here are some of the most popular ways to leverage interactive elements. 1.... [...]
MarketingProfs is hosting a webinar ‘How to Use a Board Game Strategy to Win in Email Marketing’ on Thursday, May 13, 2021. The MarketingProfs team says, “For many marketers, creating a single email or email campaign is a drawn-out, multi-week process. But it doesn’t have to be. By learning to leverage micro-efficiencies (and getting some inspiration from board game strategies!), you’ll be on the path to an email winning streak. How do we get around this problem? The answer might surprise you. By employing some board game strategies from childhood, you can navigate... [...]
FunnelMates, just released by Cindy Battye is a complete funnel creation, lead generation and email followup system that automates all aspects of creating entire marketing funnels. With it, you can also build a list of unlimited email subscribers, and create, store, and send automated email sequences to them. Here are some highlights of FunnelMates : ✓ You can access a library of DFY Affiliate Funnels that are integrated with JVZoo, W+, Clickbank, and Pay Kickstart products ✓ Each of these Funnels has: • DFY Lead Magnet • DFY Landing Page • DFY Download... [...]
Martech Today has published a new report ‘Ten Tips for Acquisition Email Success’ to help you take your email marketing to the next level. The Martech team says, “In this new report, Claritas shares real-world experience from more than 300 client acquisition email campaigns across multiple industries – including what metrics provide a true measure of a campaign’s success. You’ll be provided with tips to seamlessly integrate acquisition email into your media mix to drive more effective and efficient one-on-one engagement with your best prospects”. Ten Tips for... [...]
Neil Patel has published a new video ‘Mastering Email Marketing: Here’s What’s Working NOW’ as a part of Email Marketing Unlocked course. He says, “Hopefully you’ve been implementing the stuff that you’ve been learning over the last two weeks as this is the last lesson where I’m recapping everything. And by now you should be seeing more growth in your email list. Probably not at 50,000 subscribers, that’s unrealistic within two weeks but your numbers should be growing and you should be on your way to 50,000 subscribers”. Watch the video. Neil... [...]
Your email marketing success can be seen by measuring your email campaign’s open and click rates. ClickZ contributors Norman Guadagno & Greg Bouton have shared three secrets to increase email open and click rates in 2021. They say, “The very best email ever written is only of value if it arrives in inboxes and is opened. This may be email 101, but one was the last time you did an audit on the deliverability of your marketing email? If emails are ending up in the Junk folder (and filters have become more aggressive than ever), your program may have deliverability issues. These can... [...]