Emojis have been a common element in our communication today. But when it comes to email marketing, it is a question whether we should use them in the email content or subject lines.

To helps us, AWeber contributor Sean Tinney has published an in-depth article on using emojis in your email subject lines.

Sean says, “Emojis are such a common part of our digital lives, that it’s hard to believe there was a day when I used to have to say I’m happy, sad, or angry — with words 😳.

Today, it’s commonplace in text and social media to simply give a thumbs up 👍 and people understand what I’m saying.

But what’s the impact of using emojis in the subject line of an email? I see it everyday — more and more businesses are using emojis. Just look at these examples from my inbox on Tuesday.
Assortment of emails using emojis

So let’s take a deeper dive into the world of emojis in subject lines.

Should you use emojis in your email subject lines?

We wanted to find out. That’s why we analyzed 1,000 emails from 100 of today’s top marketers. The result: 6.9% of subject lines included emojis.”

Everything You Need to Know About Using Emojis in Your Subject Line


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