The latest ‘Aweber’ blog post is titled “How to Get Higher Email Opens By Split Testing Subject Lines”. Katie Pilot says, “Are your email open rates struggling? You might be making mistakes you don’t even know you’re making. You can find out with a split test. Last week, we explained the power of a good split test and showed how it can be done with sign up forms and lightboxes. But split tests don’t end once your list has taken shape. You can also test different elements of your emails to see what makes for more successful emails. One of the easiest things to test is your subject... [...]

The latest ‘Econsultancy’ blog post is titled “Email marketing CTA design: five good vs. six bad examples”. David Moth says, “Email remains one of the most effective tools in the digital marketing toolbox, with the potential to deliver a great return on investment. Data taken from the Econsultancy Email Marketing Census 2014 shows that 68% of companies rate the channel as ‘good’ or ‘excellent’ for ROI. One of the most important aspects of email design is an effective call-to-action, as it needs to inspire recipients into engaging further with your brand. We’ve... [...]

The latest Silverpop blog post is titled “5 Approaches to Minimizing Unsubscribes”. Loren McDonald says, “The bad news: Email subscriber churn is one of the biggest secrets in the email-marketing industry. Few marketers are talking about it publicly, but many are worrying in private because, for the first time for many brands, their subscriber acquisition efforts are not keeping up with subscriber churn. The good news: This challenge is a wake-up call to marketers, telling them they must get a handle on their approach to subscriber acquisition and address the issues that drive... [...]

The latest ‘Econsultancy’ blog post is titled “Email marketing benchmarks 2014: how do you stack up?”. David Moth says, “It’s human nature to be curious of what your neighbours are up to, as we all like to keep up with the Joneses. And this same basic desire is what makes industry benchmarks so valuable, as there’s no point trumpeting your 18% email open rate if your competitors are all achieving closer to 30%. A new email report from Silverpop gives a useful insight in this regard, as it offers benchmark data from nearly 3,000 brands from 40 countries. Read on... [...]

The latest article on  ‘Marketing Land’ is titled “Get A 31% Increase In Email Revenue With A Dedicated Infrastructure”. Steve Dille says, “Mobile marketing, like text and push notifications, is growing fast — but email is still the primary channel for marketing communication and customer engagement. Everyone has email and uses it daily, checking everything from work accounts to personal accounts, on a variety of devices such as PCs, tablets and mobile phones. The growth of new channels just serves to strengthen the primacy of email as a marketing tool. In fact,... [...]

The latest article on ‘Website Magazine’ is titled “Finding the Optimal Email Frequency”. Allison Howen says, “Email is the virtual workhorse of digital marketing and every Web worker knows it. But knowing how often and when to hit send is a common challenge email marketers face. Although there may not be a “right” answer when it comes to optimal delivery rate, there are a few questions that marketers should keep in mind to ensure their campaigns perform better”. Finding the Optimal Email Frequency Website Magazine  [...]

MarketingSherpa has released a case study titled “Email Marketing: Zumba Fitness uses personalized video to drive a 50% click-to-open rate”. Courtney Eckerle says, “With Zumba Fitness’ annual Instructor’s Convention approaching, the marketing team decided it was the perfect opportunity to grab their email audience’s attention. Inserting a personalized video into a launch email emerged as a way to accomplish this, and by gathering footage from previous years and building subscribers’ names into the creative element, Zumba was able to drive its highest... [...]

The latest ‘Econsultancy’ blog post is titled “Put your email list to work: Facebook Custom Audiences”. Jeff Rajeck says, “Email is great way to keep in touch with your customers, but it has its limitations. With Facebook Custom Audiences, you can take advatage of your mailing list and avoid some common email problems”. Put your email list to work: Facebook Custom Audiences ‘Econsultancy’ Blog  [...]

The latest article on Return Path blog is titled “4 Ways to Prepare for the Future of the Inbox. Margaret Farmakis says, “In case you haven’t noticed, the inbox is changing. Once, the inbox was…a box: a digital version of a mailbox and a mostly static place to send and receive messages. That’s so 2010. The inbox of 2014 has morphed into a portal: a dynamic hub of information that reflects the lives of its users; from social update activity to purchase receipts to travel itineraries to news to marketing messages and more. The inbox has also never looked better (thank you Gmail),... [...]

The latest article on  ‘MarketingProfs’ is titled “How Canada’s Anti-Spam Law Will Affect Email Marketers”. Ayaz Nanji says, “Canada’s anti-spam legislation (CASL), which is set to start going into effect on July 1, will likely have a significant impact not only on email marketers based in Canada but also on marketers in other countries, according to a recent report from CakeMail. As the company’s overview of the new law notes, “If you own or operate a business in Canada, or if you have emails on your list ending in ‘.ca’—chances... [...]