Bridgette Darling says, “Email remains the most important communication channel for marketers as they look to engage with consumers and drive revenue. Not only is email a preferred channel by consumers, it allows marketers to communicate at a fraction of the cost. However, there are challenges related to email that marketers must face to maximize impact from the channel. A major challenge for email is that it is not cost prohibitive. While this is a positive, it also means that mistakes don’t seem to have a hard cost, making them easy to ignore. In addition, many marketers still abide... [...]

IM NewsWatch has taken Full-time Passive Profits to The Proving Ground. This a report of our findings. Internet marketer, Phillip McGough says he has found he can make a full-time living from working only an hour or less a day, and letting his marketing system do the rest of the work for him. He uses email as his primary marketing tool, although he uses other tools as well. He reports, “after you’ve established a sizable Email subscriber list, all you need to do is write a single email per day, which can take anything between 10 and 30 minutes, to make a full time living.” In Full-time... [...]

Allison Banko says, ““I got real with myself, with our team, and our efforts here — what we were doing wasn’t working,” admitted Leann Capesius, Global Marketing Manager, TeamQuest. “I couldn’t keep doing the same thing over and over again expecting different results.” Computer software company TeamQuest Corporation had previously invested in marketing automation, but wasn’t experiencing the fruitful results it anticipated. To shake things up, the company began utilizing intent data to better target its prospects. Discover how TeamQuest’s... [...]

Rachel Sprung says, “Years ago, I would have been shocked to receive an email that said “Hello Rachel,” but today it would shock me to see an email thatdidn’t greet me by my first name and feature content tailored to my individual interests. But with all the information we marketers know about our contacts … it’s very possible that we can over-personalize emails. No one likes a creepy marketer. There are some questions that marketers needs to ask themselves when personalizing. First, how does personalization improve your email marketing? Second, where’s... [...]

Christopher Ratcliff says, “Continuing my quest to investigate how various industries use email marketing, here’s a look at how some of our favourite fashion retailers use this most effective yet often neglected marketing channel. Much like my round-up on the travel industry a couple of weeks ago, I’ll be looking at the frequency of emails, the use of subject lines, the email content itself, special offers, editorial voice, personalisation, relevance… All of the many tools that a company can utilise to coerce the recipient to open up an email or even engage with it. As well as the... [...]

John Bonini says, “When was the last time you responded to any type of interruptive advertisement? If you’re anything like most modern consumers, it was probably sometime during the Clinton administration. Thankfully the inbound marketing movement has helped businesses adapt their strategy to align with this changing behavior, however it’s also caused practitioners to freeze up when asked about their process for actually connecting with inbound leads. “Well…I wait until they fill out a consultation form or let me know they’re ready to talk.” Too many marketers... [...]

Courtney Eckerle says, ““We started to read about companies doing all this great targeted marketing. We realized we really should be doing more of that,” said Andrew Jacobs, Director of Ecommerce, JAM Paper & Envelope. The ecommerce team at JAM Paper applied underutilized behavioral data to the email program to develop a welcome series, retargeting series and cart abandonment campaign. Read on to learn how the small team went from one to 100 email designs per week, and achieved a 25% increase in revenue from this email transformation“. Segmentation: How a small office... [...]

Dan Bond says, “Think about the last time you visited the supermarket. Did you just pop-in to grab something? Or go in with a long shopping list? Either way, there’s a good chance you came out with something you didn’t intend to buy. That beer you like that was on special offer. A chocolate bar from near the till. Of course, supermarkets are deliberately designed to entice you into making impulse purchases. From the floor layout, right down to the placement of items on the shelves. Supermarket planning is handled by experts with a solid understanding of psychology and consumer behaviour.... [...]

Christopher Ratcliff says, “More than half (52%) of 18-34 year-olds have clicked through to a website from a mobile email, so it’s therefore imperative for email marketers to ensure their communications are suitably optimised for all mobile devices. This stat comes from all the way back in 2012. Since then different studies by different companies have revealed similar numbers: 68% of people use their mobiles for email; 41% of emails are opened on mobile devices; the latest study I could find is by Litmus revealing that in 2013 48% of all emails were opened on mobile. So how do marketers... [...]

Ayaz Nanji says, “Several industries passed the email “mobile tipping point” in 2013, with more than half of all sent marketing emails in the vertical opened by consumers on smartphones or tablets, according to a recent report from Knotice. The open rates of emails sent by the consumer services, hospitality, and financial services industries all rose past 50% in the second half of 2013, the analysis of 1 billion emails sent by companies in 11 industry segments last year found. Overall, the number of emails opened on a mobile device (smartphone or tablet) rose to 48% by the... [...]