The latest ‘Aweber’ blog post is titled “How Split Testing Your CTA Will Boost Your Business”. Katie Pilot says, “What is your reason for sending emails? To get subscribers, to get customers, to make sales to previous customers? Whatever your goal is, you’re always looking for your recipients to DO something. So you include a call to action (CTA). Your CTA is what drives someone to do what you want them to do. If you’re not confident in your CTA, there is a quick fix for you! That’s right… a split test. CTA, like sign up forms and subject lines, are awesome to split test. The... [...]
Archive for the 'email marketing' Category
MarketingSherpa has released a case study titled “Email Marketing: Browse abandonment campaign drives more than $300,000 in additional sales for menswear site”. Courtney Eckerle says, “Noticing a large portion of customers browsing the website, but not adding a product to their cart, menswear website Paul Fredrick decided to reach out and guide consumers to that next step. By reaching out to customers at this critical point in the funnel, Paul Fredrick was able to experience more than $300,000 in additional sales since launching the campaign in May 2013“. Email Marketing:... [...]
The latest ‘Econsultancy’ blog post is titled “What is a decent email marketing response rate?”. Christopher Ratcliff says, “Despite all the data you’ve acquired from measuring your email marketing campaign – deliverability, open-rates, conversions – how do you know whether this data compares favourably with your competitors’ efforts or not? Imagine you’re a travel company running an email campaignand your figures say you currently have a 20% open rate with a 3% click-through rate, how do you know if this is good or bad? To the non-professional marketer... [...]
The latest article on ‘MarketingProfs’ is titled “How Email Blacklists Affect Marketing Campaigns”. Ayaz Nanji says, “Landing on an email blacklist—a collection of IP addresses and domains flagged as “known” sources of spam—can greatly affect a brand’s ability to reach consumers, according to a recent report from Return Path. For example, provider Spamhaus’s blacklists significantly influence inbox placement decisions at Gmail, sometimes preventing more than half of a blacklisted brands’ Gmail subscribers from receiving their... [...]
The latest article on ‘Marketing Land’ is titled “3 Fool-Proof Email List-Building Strategies With Facebook”. Daniel Faggella says, “Though social followings and social engagement play an important role in any company’s overall online presence, nothing beats email when it comes to accessing prospects on demand. Consequently, getting customers to make the leap from “fan” to “subscriber” is an important conversion point for many online business — but it’s often not done with much finesse. In this article, we’ll look at three simple methods for taking... [...]
The latest ‘Econsultancy’ blog post is titled “Seven basic email marketing metrics you should be tracking”. David Moth says, “Email remains one of the most effective and versatile channels available to marketers. One of its main strengths is the variety of goals that can be achieved through email, including sales, customer service or aftersales. Each different campaign may have slightly different KPIs, but there are some that are universally applicable. Here I’ll summarise some of the most important email KPIs that marketers need to be aware of – it’s for... [...]
The latest article on HubSpot blog is titled “Your Email Marketing Tactics Might Be Illegal. Here’s How to Fix Them”. Serena Acker says, “Several years ago, I was on the hunt for the perfect top to sport during a half-marathon I was running. I found said sportswear at an outlet of a national name-brand store you would absolutely recognize the name of if I decided to throw them under the bus. (But they shall remain nameless because I’m a nice person.) On a whim, I decided to sign up to receive their email promotion at checkout in order to receive an additional percentage... [...]
The latest ‘Econsultancy’ blog post is titled “Is email automation the beginning, the end, or just one of the bits in the middle?”. Tim Roe says, “Email has come a long way in the last couple of years with automation, optimisation and big data all being appended to the humble ole email. But where does this leave email marketers? What should we be automating and why? Are campaign emails dead? Is it just easier to batch and blast? In this piece I will look at two major objectives for marketing email and discuss what is automated and what is not”. Is email automation... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How to Make Sure Your Emails Land in Gmail’s Primary Inbox″. Baer says, “It’s amazing how fads come in go when it comes to methods in bringing in traffic to your site. With social media at it’s peak, the hype has gone wild about how social media determines traffic now days. But you’re smarter than that, and we know where it’s truly at, and that’s your email list. The money is in the list. Unfortunately, there are some challenges with making sure your emails reach your intended recipient. Guess what the... [...]
The latest ‘Aweber’ blog post is titled “How to Get Higher Email Opens By Split Testing Subject Lines”. Katie Pilot says, “Are your email open rates struggling? You might be making mistakes you don’t even know you’re making. You can find out with a split test. Last week, we explained the power of a good split test and showed how it can be done with sign up forms and lightboxes. But split tests don’t end once your list has taken shape. You can also test different elements of your emails to see what makes for more successful emails. One of the easiest things to test is your subject... [...]