The latest article on ‘MarketingProfs’ is titled “Website Optimization: Marketers’ Top Goals and Areas of Focus”. Ayaz Nanji says, “Most marketers say increasing lead generation and traffic volume are their top website objectives in 2014, according to a recent report from Ascend2. Some 60% of respondents say increasing the number of leads generated from their website is a top objective in the year ahead, and 50% view increasing traffic is a major goal, the survey of 336 B2B and B2C marketers found. Other top objectives for websites: increasing visitor... [...]
Archive for the 'email marketing' Category
The latest article on HubSpot blog is titled “A Guide to the New Canadian Anti-Spam Legislation (CASL)”. Corey Eridon says, “In late 2013, the new Canadian Anti-Spam Legislation (CASL) was passed, which goes into effect July 1, 2014. CASL is more demanding than the U.S. anti-spam law, “CAN-SPAM” — it’s actually more comparable to laws in EU member states like Ireland and Germany. This post will provide you with coverage of some of the highlights of the new legislation. However, I would like to stress that I am not a lawyer. In fact, I’d like to... [...]
The latest ‘Econsultancy’ blog post is titled “Three quick tips for optimising email marketing”. James Critchley says, “After years of studying the online purchasing journey, I have a theory that when making an important purchase shoppers draw up a shortlist of four desirable items and/or four retailers to buy them from. In her book, The Art of Choosing, Professor Lyengar reveals that too much choice renders us overwhelmed to the point of indecision – so it makes sense that we would limit our choices in order to make the decision process simpler for ourselves”. Three... [...]
The latest post on ‘ReadWrite’ is titled “Google To World: Encrypted Email Is The New Black”. Adriana Lee says, “Google has a message for the world: Insecure, unencrypted email just isn’t cool any more. On Tuesday, the tech giant released code for an early alpha version of an “end-to-end” Chrome encryption plugin—basically, software that will let users send encoded messages to one another using any Web-based email provider. It also added some interesting new data to its “Safer Email” transparency report—namely, the fact that about half of... [...]
The latest ‘Econsultancy’ blog post is titled “Three quick tips for optimising email marketing”. James Critchley says, “After years of studying the online purchasing journey, I have a theory that when making an important purchase shoppers draw up a shortlist of four desirable items and/or four retailers to buy them from. In her book, The Art of Choosing, Professor Lyengar reveals that too much choice renders us overwhelmed to the point of indecision – so it makes sense that we would limit our choices in order to make the decision process simpler for ourselves. Think... [...]
Matt Bacak has been an e-mail marketer for over 10 years, and he sends out thousands upon thousands of e-mails every day. He has tested and tuned his process over and over, because he was looking for the best ways to use e-mail to run a business. You can get the benefit of his experience, his testing and his expensive self-education on how to use e-mail most effectively in his new training, 47 Ways To Increase Your Open Rates and Clicks. The average marketer misses a lot of the opportunity for improved results by overlooking a few simple improvements that can make a big difference in their results. In... [...]
The latest article on ‘MarketingProfs’ is titled “Marketing Email Benchmarks: Open Rates, CTRs, Device Trends”. Ayaz Nanji says, “Marketing email volume fell more than 20% in the first quarter of 2014 compared with the mailing-heavy fourth quarter of 2013, but both average open and unique click rates increased during the same period, according to a recent report from Yesmail. Perhaps due to the lower volume and frequency of marketing emails in 1Q14, overall open rates increased 6% and overall unique click rates grew 8%. Financial service companies had the highest... [...]
MarketingSherpa has released a case study titled “Email Marketing: Persona-based email campaign drives 7% conversion rate with targeted content”. Courtney Eckerle says, “Collegis Education created an email campaign focused on retargeting to soft inquiries by sending an email and having the recipients self-select an option that best fit where they were in the sales funnel. By identifying the main persona pathways, the Collegis team was able to create a strategy around providing highly targeted content to help prospects overcome their pain points. The results of this effort drove... [...]
The latest article on HubSpot blog is titled “How to Get More People to Open Your Emails [Video]”. Ginny Soskey says, “For email marketers, there are few things more nerve-wracking than the anticipation you get after hitting send. Unlike other types of marketing, you’ve only got one chance with an email send to get someone to open your email. You cross your fingers and hope. Will people open this email? Will they hit spam? Will they actually click on it? Pleaseohpleaseohplease go well. Wouldn’t it be nice to know beforehand if your email would get opened? Full... [...]
The latest ‘Econsultancy’ blog post is titled “Writing mobile email subject lines: four key considerations”. David Moth says, “Based on the marketing emails that I receive on a daily basis I am going to leap to the assumption that not many brands are optimising their messages for mobile. I’m still expected to do an awful lot of pinching and zooming if I want to browse the new offers from Reiss or ASOS, for example. Data from Econsultancy’s Email Marketing Census 2014 shows that just under half (47%) of businesses are optimising emails for mobile devices, while... [...]