‘How Split Testing Your CTA Will Boost Your Business’ – Aweber Blog
The latest ‘Aweber’ blog post is titled “How Split Testing Your CTA Will Boost Your Business”.
Katie Pilot says, “What is your reason for sending emails? To get subscribers, to get customers, to make sales to previous customers? Whatever your goal is, you’re always looking for your recipients to DO something.
So you include a call to action (CTA). Your CTA is what drives someone to do what you want them to do. If you’re not confident in your CTA, there is a quick fix for you!
That’s right… a split test.
CTA, like sign up forms and subject lines, are awesome to split test. The right call to action can drastically affect your email campaign and truly drive your business up. Split testing is the perfect way to make sure you’re putting the best call to action out there”.
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