Carly Okyle says, “There are so many passwords to remember — email, bank accounts, Facebook, Twitter, Instagram, news subscriptions, just to name a few. Trying to keep in mind which combination of letters and numbers and symbols goes to what site can be frustrating and time-consuming, which is probably why people routinely use obvious ones that are easy to remember — and easy to hack. Knowing this, Yahoo has created a way to permit access to their email without entering passwords, which it introduced at the SXSW festival in Austin, Texas, on Sunday. Yahoo’s new system allows... [...]

Andy Pitre says, “I have some bad news: Your email marketing database degrades by about 22.5% every year. Your contacts’ email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites. As a marketer, it’s your job to make sure you’re constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. (But not by purchasing email lists — learn why you should never buy an email list in this post.) If... [...]

Tony D’Anna says, “Email automation has the potential to help publishers—whether traditional, new, media and entertainment, gaming, or apps publishers—drive more Web traffic and encourage readers to visit their sites. Yet, although publishers are creative producers of content, many are not taking full advantage of the potential that email offers to serve up that content. Automated email campaigns can help them reach the right audience at well-timed moments to drive more Web traffic. Here are three ways that publishers can and should automate to retain and increase readership and... [...]

Lindsay Kolowich says, “Like many other marketing channels, email is constantly evolving — and it’s up to marketers, sales reps, and other professionals to stay on top of these changes. Ask yourself: Are your email campaigns optimized based on current, relevant data? To help you put your best email foot forward, we collaborated with Market Domination Media to create the infographic below. Based on data from the 2014 Science of Email Report, the infographic will teach you how people read email (and how they filter them out), what devices and email clients are most popular,... [...]

Sihirli Tarifler says, “If you’re as over winter as we are, you’re probably anxious for the arrival of spring. And with so much to love about the season – longer days, warmer weather, blooming flowers (unless you’re allergic) – it’s easy to explain why. As the world around us comes alive once again, why not bottle up all of that excitement for your email marketing too? Whether you’re in retail, consulting, fitness, etc., subscribers in the northern hemisphere are gearing up for the change of season. And as our data scientists have proved, they love getting emails related to time,... [...]

Lisa Furgison says, “When sending emails to your current and potential customers, it’s important to remember that not every point of contact should be a push to sell your products or services. Building business relationships starts with building trust from the very first email. So, how do you build trust? By respecting your readers’ time, offering expert advice and tips, sharing things that benefit your customer and being honest. Need some examples? Here are six emails that help build customer trust. 1. Welcome email As your first contact with a new subscriber, your welcome email is handshake;... [...]

Susan Waldes says, “Gmail Sponsored Promotions (GSP) have been around for about two years as a Google beta. The platform has gone through many changes during that time, and just last month, Google officially opened up GSP to any advertiser. Google hasn’t heavily promoted the product; the first major surge of interest I’ve seen was when Wordstream founder Larry Kim spoke on The Top 10 PPC Marketing Hacks of All Time at SearchFest in Portland recently. His presentation prompted a flurry of interest, and one of his hacks is using Gmail Sponsored Promotions”. Gmail Sponsored Promotions:... [...]

Selena Blue says, “In a digital world, where 72% of U.S. adults prefer communication with companies through email, how do you capture new email addresses? Acquiring emails for our list is a continuous task. We have to work to not only retain the list we have, but to also grow it to build a larger audience of prospects and customers. In fact, 63% of marketers reported “growing and retaining subscribers on our list” as a marketing goal, according to the MarketingSherpa Email Marketing Benchmark Report. But with so many tactics and strategies out there, where do you begin? In the Benchmark... [...]

Pete Prestipino says, “Data released from a Constant Contact report reveals an interesting correlation between the effectiveness of email campaigns and the number of images and text lines that are featured. Compiled from the analysis of over 2.1 million Constant Contact customer emails sent to more than 100 recipients over the course of 13 weeks, the research finds that—with some industry-specific exceptions—emails with three or fewer images and approximately 20 lines of text result in the highest click-through rates from email subscribers”. Less is More? Optimizing Email for CTR Website... [...]

Andrea Huspeni says, “Your prospect’s inbox is a cutthroat place to be. With over 100 billion emails sent every day, it’s getting harder and harder to stand out from the other scores of attention-seeking messages your customer deals with each day. Or better yet, get an actual reply to your email. But it’s far from hopeless. At Yesware, we analyzed more than half a million sales emails sent by our users in Q1 2014 to figure out what can help improve your chance of getting your emails read and replied to. Here’s what we learned: 1. Send emails in the early morning or evening. People... [...]