Eugene Dediu says, “An email marketer should have one goal in mind: capturing readers’ attention so they respond to the email’s call to action. Many companies, however, instead send out massive amounts of impersonal, irrelevant emails that come across as spam and don’t engage recipients.All too often, marketers cast a wide net and simply hope their customers will bite. That approach is not only annoying but also time-consuming, expensive, and potentially harmful to the brand.Personalization and relevance need to be at the core of every outbound message if it’s to... [...]

Lisa Furgison says, “Growing your email list and reaching new people is an on-going process for every business and thinking of creative new ideas can be challenging. Today we bring you four unique social media contests you can use to grow your email list and get new people engaged with your company. Each contest is paired with an app or online tool to help you create and manage your contest with ease.1. Host a Facebook giveawayOne of the easiest contests to run is a giveaway on Facebook. Everyone loves a freebie. In exchange for entry, the participant provides his or her email address.Giveaways... [...]

Demian Farnworth says, “Let’s start with the basics. What is a curated email newsletter?Think Dave Pell’s Next Draft. Quartz’s Daily Brief. Peter Cooper’s Cooper Press. Brian Clark’s Further. Brian Gardner’s No Sidebar. Pamela Wilson’s Weekend Digest. Ryan Hanley’s The Sunday Seven. Jason Hirschhorn’s MediaREDEF.What do all of these email newsletters have in common? They all sift through a mountain of information on a specific topic (like news, health, HTML, entertainment, lifestyle, content marketing) and pluck out the best content.This is what it means to curate.They... [...]

Kristen Dunleavy says, “Who said marketing has to be serious 100 percent of the time? Adding humor to your content shows off your personality, sets you apart from the competition and makes your brand more memorable. But humor can be tricky, too.In honor of April Fool’s Day, we’ll show you how to weave some funny quips into your next marketing campaign – the right way”.Quick Tips Video: How to Add Humor (and Mustaches) to Your MarketingAweber Blog [...]

Gabe Lozano says, “If you’re a budding entrepreneur, it’s a lucky thing if an established, successful entrepreneur shows interest in being your mentor. One of the most important things a seasoned businessperson can do for you is to make introductions to fellow entrepreneurs who might be able to help you, the business hopeful, on your way.A first-time introduction can be a delicate dance that allows the introducer to size you up and see how you handle the interaction. If you make him or her look good, you’ll most likely receive a stream of follow-on introductions —... [...]

Tom Burgess says, “**Sets alarm for 6am, checks email, goes to bed****Wakes up to sound of alarm, turns off alarm, checks email**Does this routine sound familiar? I can’t be the only one that is nearly attached at the hip to my phone, checking email constantly. Email has been arguably the #1 form of communication for business since the early 2000’s. With email being a key piece in the way we communicate, there are certain “do’s” and “don’ts” we should be following while emailing at work”.The Do’s and Don’ts for Sending Email at WorkHubSpot  [...]

Kristen Dunleavy says, “Have you ever been so excited about your latest project that you just wanted to scream about it from the rooftops? Well, consider broadcast emails your business’s megaphone.Broadcasts are perfect for delivering your company’s news, whether you’re announcing a new product, promoting a limited-time sale, or keeping readers in-the-know with your latest email newsletter.That’s the big difference between broadcast and follow up emails. A follow up email series contains evergreen content that you send to people at any time of the year, but broadcasts are for time-sensitive... [...]

VR team says, “Emails that are designed to sell need an attention-grabbing subject line. You must pique a customer’s curiosity. Once your email is opened, you can sell your product by directing them to your website or social media pages.Get that cash register ringing by using these five email subject line tips specifically for retailers(though they can be tweaked for use by other industries).1. Show a sense of urgencyYour subject lines should get customers to open your email immediately. To do so, you want to use urgent language. Motivate them to open the email now or risk missing out on... [...]

Jimmy Daly says, “Email marketing is a crapshoot.You send mass emails hoping that some small percentage of people will open, click and convert. The bigger your list, the less you know and the more you’re forced to guess about what to say and when to send.But what if you flipped the paradigm by sending email as a result of behavior? Instead of begging uninterested users to take action, you’re moving already-interested people through a buying cycle.Promotional email isn’t dead, but data-driven behavioral email is proving to be more effective. In this new world of email... [...]

Kim Stiglitz says, “A list of contacts is essential for any business that wants to stay in touch with prospects and customers. That list also shouldn’t be static. It should be ever-changing and consistently evolving due to attrition through unsubscribes, (some reports say you will lose as much as 30% of your list each year), email address abandonment and adding new subscribers.In order to fuel continued and sustained list growth it’s a no-brainer to have an email sign up formon your website, blog and your other digital properties like social media sites. By providing visitors a quick, easy... [...]