Jonathan Long says, “Email is one of the most effective forms of digital marketing and an essential component of every campaign. A great way to build your email list is to offer a newsletter.Simply placing an opt-in form on your website isn’t enough to build a large subscriber list. Sure, you will get the occasional subscriber here and there, but if you want to aggressively grow your list consider these five options.1. Include an opt-in form after each blog post.By placing an opt-in form at the bottom of each blog post you are catching the visitor at the perfect time — right after... [...]

Paul Cheney says, “Do a quick Google search on “things to a/b test on a website,” scan the results for a moment, then come back and read the rest of this article.Most of you reading this are marketers, so you know I’m taking a big risk by telling you to go do something else before you read my article.In fact if you’re reading this now, you’re probably one of the very few who made it back from that incredibly distracting activity I had you do. Thank you. You are exactly the person I want to be reading this. The others can go on their merry way. They are not the ones who need to hear... [...]

Gina Broom says, “A lot of the relationship rules that I’m about to cover may seem a little cliché, and anyone who’s active in the relationship niche will recognize them pretty quickly.But the interesting thing is how these simple rules are so in tune with the best practices for an amazing opt-in process for your mailing list.You might be thinking, how on earth did you make this connection?It all started when I was talking to my brother about my view on marketing, considering I come from a media”.How to Get More Subscribers On Your Mailing List With These 5 Relationship... [...]

Jordan Elkind says, “How would you describe your store’s ideal customer? Would you be able to map out where they came from, how they ended up on your site, and what products they first purchased?Finding answers for these sorts of questions can help your team understand which new customers are the best to acquire, but surfacing the answers to those questions can be hard.The number of data points that a marketing team can bring to bear continues to expand, and it takes time to know which variables to focus on. It’s easy to get bogged down in this process and let valuable customer information... [...]

Derek S. says, “Email is one of the most powerful tools that companies can leverage to communicate with their consumers, however, to before companies can take advantage they must make sure to have a valid email address.Kickbox, an email verification and marketing solution, has recently announced a new integration with VerticalResponse.For those unfamiliar, VerticalResponse provides a suite online marketing tools to help small businesses connect with their consumers over various channels including email, social media and mobile. With the new integration, small and medium-sized businesses... [...]

Paul Ford says, “Creating great calls to action (CTAs) is more than possible, yet so many links in brands’ marketing emails remain unclicked. Many of those emails are never even opened in the first place.Over 100 billion business emails sent and received every day, according to The Radicati Group’s Email Statistics Report. Marketers can cut through that clutter by focusing their efforts on strong CTAs. By doing so, they can drive customer engagement and boost revenue.Placement advice isn’t ‘one-size-fits all’Where you place your CTA depends on the length of... [...]

Sam Hollis says, “You already offer remarkable support to your customers, so any potential issues that arise are handled efficiently and effectively. So, you’re good – right?Even though your customers are happy with your product and service, you can still go the extra mile if you’re willing.Delighting your customers will help you build stronger relationships, turning your average customers into actively engaged promoters of your business. They’re the ones who not only sing your praises, but they’re also shouting your name from rooftops to the world. And it’s not difficult... [...]

Michael Rendon says, “If you are reading this, you are likely in one of two positions:You have decided it is time to cleanse your email list of the inactive subscribers that no longer engage with your email sends, or …You need to stay compliant with your email management software (EMS), and you are being required to send your subscribers a permission pass to keep emailing them. A permission pass is a one-time send to an email list to reconfirm permission to email.If you are in the latter position, don’t panic. This is actually a good opportunity to clean up your list and increase engagement... [...]

MOZ team says, “This week, Moz released a new feature that we call Spam Score, which helps you analyze your link profile and weed out the spam (check out the blog post for more info). There have been some fantastic conversations about how it works and how it should (and shouldn’t) be used, and we wanted to clarify a few things to help you all make the best use of the tool.In today’s Whiteboard Friday, Rand offers more detail on how the score is calculated, just what those spam flags are, and how we hope you’ll benefit from using it“.Understanding and Applying... [...]

Eugene Dediu says, “An email marketer should have one goal in mind: capturing readers’ attention so they respond to the email’s call to action. Many companies, however, instead send out massive amounts of impersonal, irrelevant emails that come across as spam and don’t engage recipients.All too often, marketers cast a wide net and simply hope their customers will bite. That approach is not only annoying but also time-consuming, expensive, and potentially harmful to the brand.Personalization and relevance need to be at the core of every outbound message if it’s to... [...]