Courtney Eckerle says, “There are a lot of decisions that go into putting on Email Summit. Millions, probably, if you go deep enough. But they all come around with one objective: you. The attendees and people who are reading about, and following, the event. In every discussion and decision, we were asking ourselves how it would affect the experience. Your experience. So it made sense that when it came time to pick speakers and give out the Email Summit Awards, sponsored by BlueHornet, that customer-centric campaigns were the ones that rose above the rest”. Three Takeaways on Customer-centric... [...]

David Moth says, “In recent weeks I’ve been conducting various user tests on grocery store websites, and in the process I’ve registered my details with most of the UK’s biggest brands. My inbox is now slowly filling up with welcome emails and other marketing messages trying to lure me back to their ecommerce sites. Here’s a look at how a selection of the UK’s biggest grocery stores are currently making use of email marketing. And for more on this topic read our posts on how online grocers are attempting to attract new customers, and a comparison of Ocado and Sainsbury’s ecommerce... [...]

Steve Dille says, “There’s nothing more valuable than assembling some serious industry brainpower in one room for a good discussion around immediate and future challenges, and we were recently able to get up close and personal with two — two, count ‘em! — panels that brought members of ISP brain trusts together. In past years, the Internet Service Providers Panel, hosted by Message Systems at theInteract conference, has made for some lively give-and-take. Thus, nobody should have been surprised that the session at Interact 2014 wasn’t any different, with Google, Microsoft, AOL,... [...]

David Moth says, “Email is the marketing channel that refuses to die, no matter how much scorn people pour on it. In fact, the emergence of the multichannel discipline has actually given email marketing something of a boost. Our new Reality of Multichannel Marketing Report, published in association with dotmailer, examines the extent to which email has become the fulcrum for a wide range of online and offline brand engagement activities. Rapidly becoming the tie that binds disparate elements of the multichannel together, email is playing a crucial role in the increasingly multi-device behaviour... [...]

Monica Montesa says, “With a fresh cup of coffee by your side and your fully-charged computer in front of you, you place your fingertips on the keyboard. It’s time to write your first email. After a 15-minute cycle of typing, deleting and staring at a blank email template, however, you find that you can’t seem to gather the right words. What in the world should you write? Writing Your First Emails Whether you have a lot to say and don’t know where to start, or you’re just dealing with the worst writer’s block ever, it’s no surprise that content is one of the biggest hurdles for... [...]

Chow says, “You’ve heard me say over and over again that the money is in the list. My email list is the number one reason my blog makes the money it does. Everything I do is geared toward increasing the size of the list. The bigger the list, the more money I make. On this episode of Driving with John Chow, I give you my top tips on how I increased my list opt in rate from 10 a day to over 200 a day. No, I did not have to increase my ad spend by 20 times. Other than adding LeadPages to create my opt in page, I didn’t have spend any additional money”. How I Went From 10 To 200 Opt Ins Per... [...]

Olivia Dello Buono says, “Today, more than half of emails are opened on a mobile device… yet less than half of marketers are designing with mobile in mind. In fact, 75 percent of readers are likely to delete a message for not being mobile friendly. Crazy, right? Fortunately, we’ve got you covered with these tips and tricks to make your email designs mobile friendly. Like did you know that white space helps to increase the readability of your content? Or that the size, weight and color of your text all help to influence what readers focus on first?”. Your Field Guide to Designing Mobile... [...]

Lindsay Kolowich says, “Email has become the primary way most of us communicate in the business world — so much so that it often replaces face-to-face interactions. Just think about how many people you’ve emailed, but never actually met. This is especially common for marketers today. For example, as a blogger who manages contributors, sets up interviews, and coordinates across teams, I send a lot of emails to people who’ve never met me. To them, my emails are their first (and second, and third) impressions of me. How I address them, the way I word a request, and... [...]

Robert Bruce says, “Brian and I have been talking about his new curation-based email newsletter lately, and I thought it’d be interesting to have a similar conversation withsomeone in a completely different topical market. It’s about one person writing and curating a topic he knows and cares about, building a massive email audience over a period of four years, then turning all that work into a sustainable business. And hang in there, even if you have no interest in (or understanding of) programming, Javascript, Ruby, or HTML5, you’ll be able to apply the lessons of this episode to... [...]

Annette Promes says, “Remember back in January, when we asked you to help us run an experiment with the Marketing Experiments Blog testing the effectiveness of different  email subject lines? The results are in, and we have a subject line winner! We’ll talk about the test methodology and the winning submission, but before getting to that, I wanted to go over some of the common pitfalls and danger zones when it comes to email subject line testing (and, really, testing in general). Boundary #1: Make sure you’re measuring the right thing Generally speaking, the impact that email... [...]