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Thursday, March 28, 2024

Archive for the 'Conversion Rate Optimization' Category

‘Five predictions for conversion rate optimisation (CRO) in 2017’ – EConsultancy

Paul Rauke says, “2017 has the potential for becoming the year that businesses start to become customer-centric and embrace intelligent, strategic conversion optimisation (I’ve been saying that every year for what seems like a while now). Here are my predictions and trends for 2017 which will both enhance and hinder the maturity of the conversion optimisation industry, and its application within businesses across the world. For more on this topic, check out these Econsultancy resources: Conversion Rate Optimization Report 2016 Conversion Rate Optimization Training 1. CRO goes mainstream... [...]

‘Boost your conversion rate by 45% today’ – Search Engine Land

Jacob Baadsgaard says, “The goal of any good marketing campaign is conversions — or better yet, sales. Yes, key performance indicators (KPIs) like rankings and traffic can help you figure out whether or not your campaigns are on track, but if your marketing doesn’t lead to action (a conversion), it isn’t doing your business a whole lot of good. Obviously, the more conversions you can squeeze out of your traffic, the better, which is why conversion rate optimization (CRO) has become such a hot topic in digital marketing. But what if I told you that you could increase your conversion... [...]

‘The Top 10 Conversion Lessons One Agency Learned After Critiquing 100+ Websites’ – HubSpot

Ramona Sukhraj says, “When it comes to website design, creating a page that is visually appealing, aligned with your brand, and optimized for lead generation is no easy task. After all, there are a lot of mistakes you can make in the process. That’s why — for almost two years now — my team here at IMPACT Branding & Design has been hosting a monthly live website critique called Website Throwdown. Our goal is to help people recognize and correct some of those mistakes, while educating other viewers in the process. The best part? We critics happen to learn a thing or two... [...]

‘Could AI kill off the conversion optimisation consultant?’ – Econsultancy

Ben Davis says, “I have written a little bit about artifical intelligence in recent months. Enough to improve my superficial knowledge of its application in marketing. What seems obvious is that much like most martech, AI will not endanger many jobs in the medium term. It merely creates more sophistication and more jobs, perhaps. AI isn’t about to write a convincing poem or a convincing marketing email. Okay, deep learning has got recommendations in its sights (e.g. Netflix), but keeping on top of ‘quality’ of content, cultural considerations, languages etc. is still... [...]

‘CRO: Four key factors for increasing conversion rates’ – Econsultancy

Nikki Gilliland says, “Our Conversion Rate Optimization Report, in association with RedEye, explores the tactics and processes companies are using to help improve conversions. With 55% now seeing conversion rate optimization as crucial to overall strategy, it is undoubtedly an integral part of digital and ecommerce success. Here are four key factors that contribute to improved conversion rates: Increased budgets Our research found that over half of companies plan to increase their CRO budgets over the course of the next year. This increased investment means that many will be in the position... [...]

‘Why 2016 is NOT the year of conversion optimization’ – Marketing Land

Mark Traphagen says, “This is the certificate I earned in November 2006 from completing the “Wizards of the Web” course put on by Jeffrey and Bryan Eisenberg at an amazing business school called the Wizard Academy. In their course, they gave UX researcher Jakob Nielsen credit for formulating the first thoughts that guided website optimization. Steve Krug had published “Don’t Make Me Think” in 2000. It made me think. The whole course made me think — think about the practice of conversion optimization and its historical development”. Why 2016 is NOT the year of conversion... [...]

‘7 advanced conversion strategies you probably don’t know’ – Marketing Land

John Lincoln says, “If you’re at the point in your digital marketing efforts where it seems like things are going fairly well, but you haven’t reached peak performance, then it might be time to take your conversion optimization efforts to the next level. To that end, you’ll want to split-test a number of CRO (conversion rate optimization) strategies that you’re probably not trying. Here are seven of them. 1. Setting a tripwire to get people into your funnel As business marketing consultant Perry Belcher once said, “There’s never been a time in history where it was harder to sell... [...]

‘4 Visual Techniques to Improve Your Website Conversion Rate’ – Solopreneurs

Sam Davtyan says, “When you’re designing your webpage, you create some stellar text, choose a random format from your website host, and call it done, right? Not if you want to build a successful business page over time. For all the focus that selling techniques like SEO, landing page copy, and keyword descriptions get in the marketing world, business owners sometimes forget the importance of visual presentation. After all, the Web is fundamentally a visual interface for the vast majority of its users. How, as a business owner, can you use visual techniques to boost your conversion rates? Use... [...]

‘Increase Your Conversion Rates By Following These Seven Strategies’ – Entrepreneur

Michael says, “Increasing the conversion rates is the most crucial and important task for a telemarketer of any industry. And having a really good conversion rate is the foundation of high sales volume. Say for example your goal here is to increase by 50 per cent and how would you do it. Is it by advertising, producing more content by 50 per cent or by 50 per cent more time, effort and money into marketing.In short, if you have two conversions and are going to three you are then actually uplifting 50 per cent in results. So do you what your competitors have been using and what new have they... [...]

‘5 Email Campaign Ideas to Help Increase Conversion Rates ‘ – HubSpot

Lindsay Kolowich says, “As businesses adopt inbound marketing and generate more and more leads, the need for an effective lead nurturing strategy becomes clear very quickly. After all, 50% of leads aren’t ready to buy at the time of first conversion, so lead nurturing — especially through email — is the smartest way for marketers like us to reach them. Why is email is the most powerful channel for lead nurturing? Because it’s a one-on-one interaction, and it can be highly personalized based on where a lead is in the buyer’s journey. In terms of engagement, research... [...]


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