Your website’s about page helps visitors know your brand and its products well. An informative about page can be a point of persuading your audiences to take an action and result into improved conversion rate. Small Business Trends writer Shubhomita Bose has shared an infographic featuring eleven ways to improve conversion rate using the site’s about page. Bose says, “If you’re missing a call-to-action in your about us page, you’re missing out on several leads. That’s according to data presented by digital marketing company Siege Media. Importance of a Call-to-Action on... [...]

The Econsultancy team has compiled the answers to seven questions dealing with Conversion rate optimisation trends, challenges & strategy. The questions were answered by the CRO experts in an event. The following questions have been answered by the experts:  Is it fair to say CRO is not as en vogue as it has been? If so, why?  Is there received wisdom for what metrics conversion specialists should be measuring? And over what period?  Mobile seems to have increased the checkout abandonment rate. What criteria/features are particularly important when creating ‘flow’ in the checkout?  What... [...]

Digital Marketing Depot has released a new report titled “The Marketer’s Guide to APIs: Increasing Offline Conversions with Tracking and Analytics”. Here is how the DMD team describes the report: When more than two-thirds of the average customer journey takes place online, many marketers understandably concentrate their efforts on digital campaigns. Online, you’re able to track views, click-throughs and other conversion metrics using advanced analytics solutions. And though these insights paint a pretty rich picture of engagement, there is a growing blind spot in your data: what... [...]

Attracting more prospects and converting them requires a real interesting offer and with innovative methods you can attract and convert more. Copyblogger’s Brian Clark has shared five techniques that you can use to improve your conversion rate. Clark says, “Your headline draws them in, while your opening copy maintains the magnetic hold. The express benefits give them hope that they may have found the solution they desire. And then you ask for the sale with an explicit call to action. A total win, right? Then why are you still disappointed with your results? You’re doing a... [...]

Getting more and more visitors to a website and converting them into customers is a biggest task every marketers aims to accomplish. Entrepreneur columnist R. L. Adams has shared twenty-three tactics to improve your conversion rate optimization. Adams says, “At the basis of a converting offer is a sales funnel. If you don’t have a sales funnel, you need one now. It’s the foundation for making money online. Some call this a marketing funnel. Others call it something different. But the truth of the matter is that it’s central to the core practice of selling anything online. Quite... [...]

Managing to have a good conversion rate is a challenge almost all marketers face today. You can try different techniques to improve conversion rates. Entrepreneur contributor AJ Agrawal has shared three ways to boost your conversion rate. Agrawal says, “Even if you don’t have any experience building chatbots for business, there are steps you can take to implement this technology soon. Before you do so, take a look at what chatbots can do for your business and how you can use them to increase conversions: 1. Improve your customer service. When was the last time you interacted with an automated... [...]

The MarketingExperiments team has published a video on Conversion Rate Optimization featuring Flint McGlaughlin, Managing Director and CEO, MECLABS Institute. MarketingExperiments’ Linda Johnson says, “McGlaughlin focuses on two negative components that are driving down the response rate on the ZOPA homepage to give you ideas for fixing your own homepage. He reveals where there is friction that is causing psychological resistance for potential customers of the online personal finance peer-to-peer lending company, and he shows the elements that are causing customer anxiety —... [...]

MOZ writer Brad Smith has published a case study showing how use of message match can improve conversion rates by 212%. Smith has shared a three step process for it. Smith says, “Google offered to build a free mobile website for our past client. But rather than take them up on that very generous offer, they hired us to rebuild it for them (at about $20,000+ times Google’s initial estimate). Smart or dumb? The problem is that shoving an outdated legacy design onto a smaller screen won’t fix your problems. In fact, it’ll only amplify them. Instead, the trick is to zoom back out to the... [...]

Achieving more and more social media conversions is crucial to get maximum ROI out of your marketing efforts. Effective relationship with your social media following is a way to achieve this. Entrepreneur contributor AJ Agrawal has shared seven tips to achieve more conversions on social media. Agrawal says, “How can your business make use of this psychology? Here are some of the easiest ways to capitalize on it and get more conversions via social media: 1. Create unique content for each specific platform you target. Much the way applicants submit supplementary essays when applying to multiple... [...]

Conversion rate optimization (CRO) is all about increasing the percentage of visitors to a website and converting them into customers. Marketers try various tactics for an improved CRO. And in this process, they might be making some mistakes too. MOZ’s Lindsay Kolowich has talked about six CRO mistakes that marketers and webmasters make. Stressing ‘CRO is not A/B testing’, Kolowich says, “Equating A/B testing with CRO is like calling a square a rectangle. While A/B testing is a type of CRO, it’s just one tool of many. A/B testing only covers testing a single variable... [...]