Paul Rauke says, “2017 has the potential for becoming the year that businesses start to become customer-centric and embrace intelligent, strategic conversion optimisation (I’ve been saying that every year for what seems like a while now).

Here are my predictions and trends for 2017 which will both enhance and hinder the maturity of the conversion optimisation industry, and its application within businesses across the world.

For more on this topic, check out these Econsultancy resources:

Conversion Rate Optimization Report 2016

Conversion Rate Optimization Training

1. CRO goes mainstream (driven by Google Optimize)

It was inevitable that Google would release a newly enhanced, powerful, free A/B testing tool and in 2016 the beta arrived.

Much like the launch of Google Analytics provided a quantum leap in the amount of businesses across the world using web analytics data (caveat I am using the words “using web analytics data” loosely here), Google Optimize is also going to start bringing the concept of A/B testing to the masses”.

Five predictions for conversion rate optimisation (CRO) in 2017

EConsultancy

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