Sam Davtyan says, “When you’re designing your webpage, you create some stellar text, choose a random format from your website host, and call it done, right? Not if you want to build a successful business page over time. For all the focus that selling techniques like SEO, landing page copy, and keyword descriptions get in the marketing world, business owners sometimes forget the importance of visual presentation. After all, the Web is fundamentally a visual interface for the vast majority of its users.

How, as a business owner, can you use visual techniques to boost your conversion rates?

Use Images Which Sell Product Better Than Words Could

Every image on your webpage needs to matter. Many businesses start out with free stock images, and that can be okay, but stock images are, by definition, created to be useful in a variety of contexts. Over time, you’ll find that particular images get popular, and surface in a variety of locations”.

4 Visual Techniques to Improve Your Website Conversion Rate

Solopreneurs

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